What is a custom tracking domain and what does it do?
In order to track certain things like email opens and link clicks, we insert a special code into the body of your emails.
That special code is generally in the form of a URL - for example. xyz.inreg1.com/[code]
Now while we keep changing that URL every once in a while, that same domain is used by every Instantly customer - unless you setup a custom tracking domain.
When you setup a custom tracking domain, the special code that we insert will use your specified domain instead of ours.
And so it will be unique - which helps ensure that your sending reputation and deliverability are completely isolated from the rest of the accounts.
Think of it as bringing your own toothbrush on a road trip rather than using one
that's shared by multiple people. Only you get to use it, which prevents any dental problems that you could get by using a shared one.
When you add a custom tracking domain, it essentially works as a proxy/mask for
the tracking end-point and it isolates your sender reputation from the rest of the
user base... and so in a nutshell, always use a custom tracking domain.
How to add a custom tracking domain to Instantly?
First, create a CNAME record in Hostgator DNS Zone and then add it to Instantly.
Log in to cPanel.
Look for the Domains section, then click Zone Editor.
On the next page, locate the domain name you need to edit.
Click +CNAME Record.
Create the CNAME record:
Click "Add a CNAME Record".
Next, you will go to your email account settings in Instantly, and enter your CNAME in the Custom Tracking Domain section.
Start off by going to the settings for the email account
Then, click on ‘Use custom tracking domain’
Add the new CNAME in the Instantly settings and click on ‘Check Status’
Add it as
inst.yoursendingdomain.com in Instantly with yoursendingdomain.com being the domain you added the CNAME record in your DNS Zone.