With Lead Finder, you get:
Database of450M+ verified B2B Leads
45M+ local businesses and 370M+ creator profiles
Filters including keywords and lookalikes
Waterfall Work Email Enrichment with 5+ providers
Full profile enrichment (Company description, headcount & more)
Job posting, News, Technology & Funding enrichment, and more
Live buying signals on 85% of companies
Access to 5 Major LLMs (OpenAI, Anthropic & more)
Use your own LLM API key
100+ Community AI Templates
Export to major CRMs & Outreach providers
There are no complex workflows, just search, enrich, and add to the campaign.
Find People
1. AI Search
Type searches: Type your ideal lead description (e.g. “Founders of SaaS companies in New York with 50–100 employees”) in the search bar.
AI lead suggestions: Our AI proactively suggests leads based on your business details. Click the recommended filters to view suggested leads.
Start from Companies: Click + in the search bar to get the 'Start from Companies' option to pull company data from these integrations. The provider searches its own database and returns matching companies. You pay per company returned, once. The result is saved to your lists.
Store Leads: 5 credits per company
TheirStack: 2 credits per company
The Swarm: 2 credits per company
A-Leads, BuiltWith, Diffbot, DiscoLike, FullEnrich, and RocketReach: No credits used, but runs against your own API key.
Upload a CSV: Click + in the search bar to get the 'Upload a CSV option' to upload a file of domains or company names for enrichment.
Only the 'Website' and 'Company name' are needed internally to identify a company. Other lead data are not imported through this flow.
If you want to upload full lead details (like email, first name, job title) to a campaign, please follow this guidance.
2. Manual Filters
Settings:
Skip already owned: Prevents Find People from returning leads that your workspace has already searched for. If it's not enabled, leads you already searched will display the 'Acquired' status.
One lead per company: Generate only one lead from each company.
Load icon at the bottom: Load all saved searches
Save icon at the bottom: Save searches to easily apply the same filters
Continue where you left off: View recent searches
Available Filters:
On the left-hand side, you can filter manually by job title, industry, location, revenue, tech stack, keywords, and more.
Job titles: Include or exclude job titles. You can also filter by Management level + Department.
Location: Include or exclude locations.
Industry: Include or exclude industries
Keywords: Include or exclude keywords
Employees: Filter leads by employee size. You can customize employee count.
Revenue: Filter leads by revenue.
Lookalike domain: Use the Lookalike domain if you want the results to be similar to the domain you entered.
Domains: Enrich domain lists. You can upload domains using CSV or Google sheet.
Website Visitors: Connect your website and see who is visiting your website and search people at those companies.
Job Listings: Search for companies looking to hire specific job roles. You can apply Include or Exclude filters.
Name: Filter leads by name
Company name: Include or exclude certain company names.
Technologies: Scan the technologies present on a website. Use it to target companies that use some of your competitors' services.
Signals: Identify leads based on social activity, buying intent, growth signals, or company activity
News: Filter leads by Recent headlines or media mentions
Funding type: Filter leads by funding status
3. Enrich Leads
Once search results appear, click "Convert into leads" (top right). Find People only shows a preview of the first 50 results and doesn't support manual selection of individual leads or pagination.
Choose the Number of Leads to Find Emails
While you can’t select leads manually, you can choose how many leads to enrich.
By default, 100 leads are selected for enrichment, and the button displays "Find 100 leads – Estimated Credits Usage"
Click the arrow next to '100' in the Find emails field and select 'Custom' to specify how many leads to enrich, or choose one of the available options.
If you don't manually select an existing list, the leads will be saved to a newly created list, where you can review and enrich them in Leads before sending.
Click 'Send to a campaign' instead if you want to select a campaign directly.
Select Enrichment Type
Click Customize to enable or disable the enrichment options: Work email, Full profile, or AI enrichment.
Work Email: Find verified work emails for your leads. No credits will be consumed when a verified work email is not found for a lead.
1 credit: Verified email found by Instantly
2+ credits: Verified email from data partners. Click the 'Edit order' icon to customize the enrichment providers. Read more about Waterfall enrichment here.
Fully Enriched Profile(0.5 credits/row): Enrich with job title, company info, location, and more.
AI Enrichment(custom credits/row): Generate custom columns with AI(write emails, research companies, summarize profiles & more).
At the bottom, you can view the status of the Skip already owned and One lead per company filters. Click Filters if you want to update your filters.
View Enriched Leads
Leads are saved to a newly created list if you don’t manually select an existing one.
View your enriched leads in Leads -> Lists.
Click Move to Campaign to add these leads to a campaign.
Click Actions:
Add leads: Import leads into the current list. If you want to create a new list, click “+ Create New List” in the left sidebar.
Export: Export leads to available apps.
View history: View credits usage and enrichment history with timestamps
Delete list: Permanently delete the list and all its leads
Edit list: Change list name or list owner
Click Enrich & AI to enrich more details. Learn more details here.
Find Local Businesses
Switch to the Local section to discover local businesses by category, location, and reviews.
1. AI Search
Describe the business you want to reach in the search bar.
Click the suggested AI searches
Interactive map search
2. Manual Filters
On the left-hand side, you can apply filters manually to narrow down the results.
Category: Filter local businesses by typing the category
Location: Filter local businesses by location. You can adjust the Radius.
Rating: Filter local businesses by ratings.
Reviews: Filter local businesses by reviews.
Keywords: Filter local businesses by keywords.
Website: Filter local businesses by website.
Opened: Filter local businesses by how long they’ve been in business.
Data updated: Filter local businesses by when their data was last updated.
3. Enrich Leads
Once search results appear, click "Get these businesses". While you can’t select results manually, you can choose how many businesses to enrich.
By default, 100 businesses are selected for enrichment, and the button displays "Find 100 leads – Credits Usage".
Credits usage: 2 credits per business.
Click the number under Find emails, then select Custom from the dropdown to choose how many businesses to enrich (e.g., 10).
Leads are saved to a newly created list if you don’t manually select an existing one. You can also send them directly to a campaign as needed.
4. View Enriched Leads
Leads are saved to a newly created list if you don’t manually select an existing one.
View your enriched leads in Leads -> Lists.
Click Move to Campaign to add these leads to a campaign.
Click Actions:
Add leads: Import leads into the current list. If you want to create a new list, click “+ Create New List” in the left sidebar.
Export: Export leads to available apps.
View history: View credits usage and enrichment history with timestamps
Delete list: Permanently delete the list and all its leads
Edit list: Change list name or list owner
Click Enrich & AI to enrich more details. Learn more details here.
Find Creators
Switch to the Creators section to discover creators for partnerships across Instagram, TikTok, and YouTube.
1. AI Search
Type searches: Enter your ideal lead description in the search bar.
Suggested searches: Click suggested filters to find creators.
2. Manual Filters
On the left-hand side, you can apply filters manually to narrow down the results.
Platforms: Switch between Instagram, TikTok, and YouTube.
Followers: Filter creators by follower number
Location: Filter creators by location
Minimum engagement: Filter creators by engagement rate
Audience location: Filter creators by their audience's location
Languages: Filter creators by the languages in their content
Creator: Filter creators by name
Average views: Filter creators by their average video views
Hashtags: Filter creators by hashtags used in their content
Bio keywords: Filter creators by keywords in their bio
Audience age: Filter creators by their audience's age range
Audience gender: Filter creators by their audience's gender
Creator gender: Filter creators by gender
Audience language: Filter creators by the languages spoken by their audience
Posted within days: Filter creators based on how recently they posted content
Minimum follower growth: Filter creators by minimum follower growth
Minimum authenticity: Filter creators by audience authenticity score
Creator age: Filter creators by age
Verified account only: Show only verified creator accounts
Skip already owned: Prevents Find Creators from returning creators that your workspace has already searched for. If it's not enabled, creators you already searched will display the 'Acquired' status.
3. Enrich Leads
Once search results appear, select creators manually or select all results, and click 'Add to list'.
Click Customize to enable or disable the enrichment options:
Contact email(Required, 50 credits per creator)
Audience insights(Optional, +25 credits per creator)
By default, 15 creators are selected for enrichment, and the button displays "Add 15 creators – Estimated Credits Usage"
Click the arrow next to 15 in the Find emails field to choose to enrich either 10 or 15 creators.
The creators will be saved to a newly created list, where you can review and enrich them in Leads before sending to the agent.
Click 'Send to agent' to create an AI Partnership Agent and send them directly to the agent.
4. View Enriched Leads
Leads are saved to a newly created list. View your enriched leads in Leads -> Lists.
Share link: Generate a private review link for this creator list. Anyone with the link can open and comment on it.
Click Move to Campaign to add these leads to a campaign.
Click Actions:
Add leads: Import leads into the current list. If you want to create a new list, click “+ Create New List” in the left sidebar.
Delete list: Permanently delete the list and all its leads
Edit list: Change list name or list owner
Click Enrich to enrich Audience insights(Optional, +25 credits per creator).
Understand Credits System
The exact number of credits used will depend on the action. Here are the plans with the new credit system(Full breakdown of Credits plan here):
Nano Credits plan: 150 credits ($9/month)
Growth Credits plan: 1,500 credits ($47/month)
Supersonic Credits plan: 5,000 credits ($97/month)
Hyper Credits plan: 10,000 credits ($197/month)
Each Credits add-on(available with Hyper Credits plan): 50,000 credits ($425/month)
View Your Current Credits Balance
Go to the Billing -> Data Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
Example: If the tab shows "1,000 out of 1,500 credits," you're on the Growth Credits monthly plan (1,500 credits allocation) with 1,000 credits remaining.
Note: All sub-workspaces automatically share your Hyper Credits plan.
FAQ
1. How many leads can I find?
Lead Finder taps into 450M+ verified contacts, 45M+ local businesses and 370M+ creator profiles, and runs real-time enrichment across 5+ providers to maximize your results.
2. What’s included in each lead?
You get the work email, job title, company name, location, LinkedIn URL, and additional info with enrichment: contact summary, contact headline, subindustry, company size, company description, and more.
3. Do I need to verify the leads?
No. The contact data is verified and ready to use. You can send it directly to your Instantly campaign or export it to available providers.
4. What is waterfall enrichment?
If one provider can’t find an email, Lead Finder automatically tries the next. This means more verified leads per search.
5. Can I use AI for outreach?
Yes. You can run personalization prompts using company context to write custom outreach without leaving the platform.