Email verification ensures that your leads are valid and deliverable. This protects your sender reputation and improves campaign performance.
This guide covers how to verify your leads in Instantly and manage the verification results. Watch the video walkthrough here.
Verification Cost: 0.25 Instantly Credits per lead verified
Purchasing Instantly Credits
Before verifying, ensure you have sufficient credits.
Go to the Billing page
Click the Instantly Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
If you're on a free trial, you get 100 free credits to test verification. Subscribe to the Instantly Credits plan if you need more credits.
Choose credit package based on your list size
Calculation: Number of leads × 0.25 = Credits needed
Example: Verify 1,000 leads = 250 credits (1,000 × 0.25)
Method 1: Verify Leads During Campaign Upload
The easiest method is to verify leads as you upload them to campaigns.
Create a new campaign or open an existing campaign
Navigate to the Leads section
Click "Add leads"
Check the "Verify leads" checkbox
Click "Upload all" or "Import emails" button
Leads upload to campaign
Verification process begins immediately if you have enough credits
Status shows "In verification queue" while processing
Updates to Valid/Invalid/Risky when complete
Method 2: Verify Existing Leads in Campaign
If you've already uploaded leads without verification, you can verify them individually or in bulk.
Go to the campaign with unverified leads
Navigate to the Leads section
Click the checkbox to select leads
"Verify leads" button appears in top-right corner
Verification process begins immediately if you have enough credits
Leads show "In verification queue" status
Updates to Valid/Invalid/Risky when complete
Method 3: Verify Leads in CRM
If you're in the CRM section, you can follow the steps below to verify leads:
Go to CRM
Choose either:
Lists → Open target list
Campaigns → Open target campaign
Click the checkbox to select leads
Next, click on the 'Enrich & AI' option. If the 'Enrich & AI' option disappears after selecting leads, it means the leads are from SuperSearch and have already been verified
Select Verification to validate emails.
Understanding Verification Results
Leads that are being verified will display the status "In verification queue" when you verify them in the campaign. Status updates to Valid/Invalid/Risky when complete.
Invalid and Risky leads will not be contacted by default. If you want to send to risky leads:
Go to Campaign → Options
Look for "Allow risky emails" setting
Check the "Enable risky emails" box
Scroll to save settings
Campaign will now send to risky leads
Managing Invalid and Risky Leads
To free up space for new leads, you can create a filter to remove invalid or risky emails after verification. Here are the steps:
Go to the campaign with verified leads
Click "Leads" tab
Filter by verification status:
Click "Filter" button
Select "All statuses" dropdown
Choose "Invalid" or "Risky"
Click the checkbox to select all filtered leads
Download or delete filtered leads
