Before launching your campaigns, please make sure that all the leads have been verified as a high bounce rate may have a negative impact on your sender's reputation.
The email gets hard bounced and fails to get delivered permanently if it has been sent to a non-existent address. All these addresses should be removed from the list so that your sender's reputation does not get affected due to poor email deliverability.
There are plenty of email verification tools available on the market. In this article, we'll show you how to use Instantly to verify your leads.
Verifying the leads with Instantly
Instantly offers you an easy-to-use option for email verification. You can purchase one of the following verification options from your Billing section:
Monthly subscription plan
One time top-ups
You will need to have an active outreach subscription before you purchase verification credits.
Your purchased credits for email verification never expire.
How to use Instantly to verify your leads?
There are two ways you can use Instantly to verify leads. Please check the steps below:
Bulk verify 👉 When uploading the CSV lead file, check "Verify leads" before clicking Upload all. The verification process will start soon after.
Individual verification 👉 this method is used when you've already uploaded the leads. Select the leads that you want to verify from the leads tab, and click on the "Verify leads" button in the top right corner.
Please note that it is not possible to verify leads after applying status filters - Not yet contacted, etc.
Verification status
Leads that are being verified will have the status "In verification queue" when you check your leads:
Invalid and Risky leads will not be contacted by default:
You can enable this feature by navigating to Campaign - Options to contact Risky emails.
