What is BYOK Integration?
BYOK stands for Bring Your Own Key. SuperSearch BYOK integrations let you connect your own API key from a third-party data provider directly inside Instantly. Once connected, you can enrich your lead lists with data from that provider without leaving the platform.
How it works:
You sign up directly with the data provider and get an API key
You paste that key into the Instantly integrations tab
When you enrich a lead, Instantly calls the provider's API using your key
You pay the provider directly at their rates
Important: BYOK integrations use your own provider account and billing. Instantly charges 1 credit as a platform fee per enrichment.
How to Connect a BYOK Integration
Open any lead list in the CRM lists
Click Enrich with AI
Go to the Integrations tab
Select the provider you want to connect
Click 'Continue to Integrations'. You will be taken to the Integrations page.
Paste your API key and click Connect
Go back to the list and start enriching
Live Integrations
Apify — BYOK
Crawl any website and return structured content, including title, description, text, and metadata.
Actions: Scrape Website
Best for: Researching a prospect's website before outreach, pull key info without leaving Instantly.
Cost: Use your own Apify's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key here: apify.com
BuiltWith — BYOK
Deep technology intelligence across 250M+ websites, detect what software companies use, track changes over time, and find companies by the tools they run.
Actions:
Lookup Technologies: detect full tech stack (CMS, analytics, e-commerce, hosting)
Find Related Sites: find sites sharing analytics/ad/tracking identifiers with a domain
Find Redirects: live and historical inbound/outbound redirects
Find Technology Changes: track technologies a site added or removed over time (buying/churn signal)
Get Technology Recommendations: technology suggestions based on similar-profile sites
Check Site Trust: assess website trustworthiness for fraud detection
Find Company Website: resolve a company name to its website domain
Find Companies by Technology: find all websites using a specific technology
Get Technology Trend: adoption and market-trend data for a technology
Best for: Competitive displacement campaigns, tech stack filtering, identifying companies using (or churning from) a specific tool.
Cost: Use your own BuiltWith's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key here: builtwith.com
Crunchbase — BYOK
Company intelligence including funding rounds, acquisitions, investors, and firmographics.
Actions:
Enrich Company — founding year, HQ, category, description, employee range, website
Enrich Company Latest Funding Round — most recent round type, amount, date, lead investors
Enrich Company's Acquisition Activity — acquisitions made and received, deal metadata
Enrich Company's Investors — investors backing a company, their type and role in recent rounds
Best for: Targeting funded startups, researching investor-backed companies, or triggering outreach around funding events.
Cost: Use your own Crunchbase's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key here: crunchbase.com
FullEnrich — BYOK
Waterfall email and phone enrichment across multiple sources, find, verify, and identify contacts at scale.
Actions:
Find Work Email & Phone — find email + phone from name and company domain
Reverse Email Lookup — identify a person from their email address
Search People at Company — find people at a company by domain, filtered by job title
Search Companies — find companies by domain or name with firmographics
Best for: High-volume contact enrichment where you need both email and phone, or want to find the right people at a target company.
Cost: Use your own FullEnrich's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key here: fullenrich.com
Ocean.io — BYOK
Find professionals similar to a given LinkedIn profile — lookalike prospecting at scale.
Actions: Find Lookalike People — returns matching people with contact details, job titles, and company info
Best for: Cloning your best customers — find more people who look exactly like the ones already buying from you.
Cost: Use your own Ocean.io's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key here: ocean.io
RocketReach — BYOK
Look up verified contact info, company data, and work emails for any professional or company.
Actions:
Lookup Person — contact info, title, and company by LinkedIn URL
Lookup Company — company size, industry, and revenue by domain
Find Work Email — find email from first/last name and company name
Best for: Filling gaps where other email finders don't hit — strong on phone numbers and direct dials.
Cost: Use your own RocketReach's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: rocketreach.co
Store Census — BYOK
Find e-commerce store data by domain — business info, traffic analytics, contact details, tech stack, and app integrations.
Actions: Enrich Company
Best for: Teams selling into Shopify merchants — get revenue estimates, installed apps, and decision maker contacts in one call.
Cost: Use your own Store Census's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: storecensus.com
Store Leads — BYOK
Find company data by domain — e-commerce platform, apps, technologies, contact info, and estimated sales.
Actions: Enrich Company
Best for: Ecommerce-focused prospecting — identify what platform a store runs, what apps they use, and how big they are.
Cost: Use your own Store Leads's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: storeleads.app
The Swarm — BYOK
Map your professional network to find warm intro paths and enrich company data with workforce and funding signals.
Actions:
Enrich Person with Relationship Signals — person data by LinkedIn URL plus connection strength scores for your team
Enrich Company — company info, workforce size, funding, and industry by LinkedIn company URL
Best for: Turning cold outreach into warm introductions — see who at your company already knows someone at the target account.
Cost: Use your own The Swarm's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: theswarm.com
TheirStack — BYOK
Technographic intelligence from job postings — see what tools companies are actively using and hiring around.
Actions:
Enrich Company — firmographics and technologies detected from job postings, by domain
Find Job Postings — real-time and historical job postings by domain
Enrich Technographics — full detected tech stack by domain with confidence scores and job-mention counts
Best for: Competitive displacement campaigns — find companies actively using (or evaluating) a specific tool based on what they're hiring for.
Cost: Use your own TheirStack's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: theirstack.com
Wappalyzer — BYOK
Detect the technology stack used by any website and discover subdomains.
Actions:
Lookup Technologies — detect full tech stack used by a website
Find Subdomains — discover indexed subdomains for a root domain
Best for: Filtering and targeting leads by the tools they already use — one of the most-used enrichment actions for tech-focused outbound.
Cost: Use your own Wappalyzer's account and billing. Instantly charges 1 credit as a platform fee per enrichment.
Get your API key: wappalyzer.com
FAQs
What's the difference between BYOK and paid enrichments?
What's the difference between BYOK and paid enrichments?
BYOK = you connect your own provider key and pay them directly.
Paid enrichments(e.g. "2 credits") = Instantly handles the provider relationship, and you pay purely in Instantly credits, no separate account is needed.
Do I need an account with each provider?
Do I need an account with each provider?
Only for BYOK integrations. BYOK means you bring your own API key, sign up with the provider directly, connect your key inside Instantly, and pay the provider at their rates.
For providers marked with a credit amount(e.g. "2 credits"), Instantly handles the provider relationship, and you pay purely in Instantly credits, no separate account is needed.
How much do the integrations cost inside Instantly?
How much do the integrations cost inside Instantly?
BYOK integrations charge 1 credit per enrichment as a platform fee.
Providers marked with a credit amount (e.g. "2 credits") are centrally billed and consume your Instantly credits. No separate account needed. Instantly handles the provider relationship.
What can I do with enriched data?
What can I do with enriched data?
Enriched data saves to a column in your lead table. You can use it as variables in email sequences for personalization, as filters to segment your list, or as inputs to the AI writer to generate personalized outreach lines.
Can I use multiple providers at once?
Can I use multiple providers at once?
Yes, you can connect as many providers as you like and use different enrichment actions on the same lead list.
Will more integrations be added?
Will more integrations be added?
Yes. New BYOK integrations are added every week. Check the Integrations tab regularly for new providers.
Where do I go if BYOK integration isn't working?
Where do I go if BYOK integration isn't working?
Check that your API key is active and has available credits on the provider's platform. If the issue persists, please reach out to support.