You can add follow-up steps to running campaigns without disrupting your outreach or losing progress.
Step 1: Pause Your Campaign First
Important: Always pause your campaign before adding new steps.
Prevents sending issues while you make changes
Avoids leads receiving incomplete sequences
Ensures all changes are saved properly
To pause your campaign:
Go to the Analytics section of your campaign.
Click on "Pause campaign"
The campaign will change to 'Paused' status
Step 2: Add Follow-up Step
Navigate to the "Sequences" tab in your campaign
Click the "Add step" button to create a new follow-up step.
Step 3: Set the Wait Time
Choose how long to wait before sending this step:
The wait time counts from when the previous step was sent, not when you added the new step.
Recommendation: Wait 2-3 days between cold email steps to avoid appearing spammy.
Step 4: Write Your Email Content
Subject line: Leave it blank to continue the same email thread (recommended for follow-ups). Or write a new subject line to start a fresh thread.
Add Variants (Optional): Click "Add variant" if you want to test different versions. The system will split test automatically.
Ensure to click "Save" after creating each step or variant.
Step 5: Resume Your Campaign
Once you've finished adding all new steps:
Go to the Analytics section of your campaign.
Click on "Pause campaign"
The campaign will change to 'Active' status
Your campaign is now active with the new steps included.
Leads who haven't replied will automatically receive the new step(if "Stop on reply" is enabled)
The campaign progress may reset after adding a new step to the campaign, as previously completed leads will be reactivated. Once these leads receive all sequences, the progress will increment.
