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How to Reuse Existing Leads in New Campaigns

Create new campaigns with already contacted leads and hit them with a new copy/offer

Reusing leads from completed campaigns allows you to re-engage prospects with a fresh copy, offer, or angle.

To reuse your leads, you can follow these steps to move them to a new campaign:

  • Open the target cold outreach campaign

  • Go to the "Leads" tab

  • Filter leads (optional):

    • Data Fields: Filter by variables

    • Lead status: Contacted, Interested, Meeting Booked, Completed, etc.

    • Lead owner: Filter by lead owner

    • Lead ESP: Filter by email provider (Gmail, Outlook, etc.)

    • Lead ESG: Filter leads by SEGs(Secure Email Gateways)

    • Conditions: Advanced filtering based on campaign activity

  • Click checkbox to select leads

  • Click "Rows actions" to access the move option

  • Choose destination:

    • Select target campaign, subsequence, or list from dropdown

    • Or search by name

Configure move settings:

Copy Leads

  • Unchecked (default): Leads are moved (removed from source campaign)

  • Checked: Leads are copied (kept in both places)

Reset lead interest status and opportunities(only when moving to campaign):

  • Checked (default): Interest status resets, opportunities migrate to the destination

  • Unchecked: Interest status and opportunities preserved (Interested, Won, Lost, etc.). Campaign progression statuses like 'Completed' or 'Reply received' won't be preserved

Example: if a lead has 'Completed' and 'Interested' status, when moved to another campaign, the 'Interested' status will be preserved, but 'Completed' changes to 'Contacted'. This means completed leads become sendable again in the new campaign.

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