Instantly doesn't send emails directly. Instead, we act as a coordinator between your campaigns and your email provider.
Here's how it works:
We transmit the information to the email servers (Gmail, Outlook, etc.) of the sending accounts you've connected
We keep rotating our servers (IPs) that send over this information every few hours to ensure that the accounts themselves don't run into any reputation issues.
Your email provider's servers actually send the email to recipients
DNS Records
Since emails are sent from your email provider (not Instantly), you need to configure DNS records with your domain provider—not with Instantly.
MX Record: MX record is known for directing emails to you. Without an MX Record, you won't be able to receive replies.
SPF record: SPF record specifies authorized domains to send emails. It helps reduce spam and phishing attempts and improves your email deliverability.
DKIM record: DKIM adds a signature to emails, making them easier to trace and preventing spoofing.
DMARC record: DMARC authenticates emails, letting the world know they were sent from a legitimate source.
Verify Your Setup
Use the "Test domain setup" option in Instantly's Email Accounts dashboard to verify your DNS records are configured correctly.
Go to Email Accounts dashboard
Click "Test domain setup"
Review the results to ensure all records are properly configured
Key Takeaways
Emails are sent FROM your email provider (Gmail, Outlook, etc.), not from Instantly
DNS records must be configured with your domain provider, not Instantly
Test your DNS setup in the Email Accounts dashboard before launching campaigns
Proper DNS configuration is critical for deliverability and receiving replies