We will automatically pause campaigns when the bounce rate exceeds 5% to protect your sender reputation and deliverability. This feature is enabled by default for all users.
Campaigns must send at least 200 emails before this check runs.
Click the Gear icon next to the toggle to customize the bounce rate threshold that triggers a pause(Default is 5%) in Preferences. You can also disable the 'Automatically pause campaigns with high bounce rates' feature as needed.
You will see a "Bounces" error message for campaigns that are paused due to this.
View Bounce Reports Directly in Instantly
When an email bounces, you'll receive a bounce report in your inbox detailing why delivery failed. These reports typically include error codes and explanations from the recipient's email server, which helps you identify patterns and fix the root cause.
Open the target Campaign
Navigate to the Analytics section of the campaign
Scroll down to locate the Bounces tab
Review bounce types (Hard, Soft, Unknown) and reasons
Review details for bounced leads
Click “View” to check the bounce reason
Make sure to verify your leads
Check your copy for spam words
Read more about why bounces happen here
After fixing bounce issues, resume your campaign. It won't be auto‑paused for high bounce rates again for 7 days.