If you noticed an error status of your campaign like in the picture below. The possible reasons could be:
Sending accounts in error
High bounce rate
Sending accounts in error
This error could happen if the sending accounts in this campaign run into a temporary error with their SMTP, which leads to the campaign being paused automatically.
To fix this issue, please follow the steps:
Navigate to the Email Accounts dashboard.
Use the status filter to check if there are any accounts in error
If no account is in error, relaunch the campaign by pressing the Resume campaign button.
High bounce rate
We will automatically pause campaigns that have a high bounce rate for recent emails to protect your email accounts and maintain deliverability.
If a campaign is paused because of a high bounce rate for recent emails, it's recommended to review and verify your email list and make necessary updates before resuming the campaign.
Make sure to verify your leads.
Check your copy for spam words.
Read more about why bounces happen here.
If a user reactivates a paused campaign, it will not be paused again for 7 days.
Join our Cold Email Deliverability Masterclass webinar to learn how to reduce the bounce rate and improve deliverability.
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