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Campaign error

Campaign paused and showing an error

Updated over 2 weeks ago

If your campaign shows an error status, use the Diagnose button in your campaign's Analytics section for automatic diagnostics.

This guide will help you identify and resolve the most common issues.


Issue 1: No Sending Accounts Selected

Your campaign has no active sending accounts assigned to it.

To assign accounts to the campaign:

  1. Navigate to the Options section of the campaign

  2. Go to the 'Accounts to use' section

  3. Select at least one active sending account

  4. Scroll down to locate the Save button

If you're using tags to assign accounts:

  1. Verify that you assigned the tag

  2. Check that at least one sending account has this tag assigned

  3. Confirm those accounts are active (not paused or in error)

After assigning the accounts, please ensure you save the changes and resume the campaign. It may take 10-15 minutes for the updates to reflect.


Issue 2: Sending Accounts in Error or Paused

All assigned sending accounts are either in error status or paused.

  • Filter accounts by "All statuses -> Has Errors/Paused" status

  • For accounts with errors:

  • Account paused due to plan expiration: Email accounts are automatically paused after the 14-day free trial or when the Email Outreach plan expires. To unpause accounts:

    • Select the paused accounts (tick the checkbox next to each account)

    • Click the three dots (...) in the top right corner

    • Select "Unpause selected accounts"

    • Resume your campaign


Issue 3: High Bounce Rate

Instantly has automatically paused your campaign because recent emails have a high bounce rate (typically >5%) to protect your email accounts and maintain deliverability.

Join our Cold Email Deliverability Masterclass webinar to learn how to reduce the bounce rate and improve deliverability.

How to Fix High Bounce Rate Issues

Step 1: Verify Your Lead List

Step 2: Review Your Email Copy

  • Test your copy with spam checkers

  • Remove any spam words

  • Send first email in plain text

Step 3: Investigate Bounce Reasons

Step 4: Resume Your Campaign

After cleaning your list and fixing issues, resume your campaign. It won't be automatically paused again for 7 days, even if the bounce rate remains high.

Disabling Auto-Pause for High Bounce Rate

You can completely turn this feature off on the Preferences page.

  1. Find the AI Automations section

  2. Toggle off the high bounce rate protection

  3. Save changes

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