If your campaign is not sending, please ensure that you have selected at least one sending account in the campaign and that the sequence email is not empty. If you're using tags to assign accounts to the campaign, make sure there are sending accounts associated with this tag.
For more details, please go to the campaign's Analytics tab and hover your cursor over the status, there will be a notification explaining the reason.
There are six common reasons why the campaign may not be sending. Please see the details below:
1. Not within the sending schedule
This notification indicates that the current time is outside the sending schedule.
The campaign will automatically start sending emails once it's within your sending schedule. If you want the campaign to start now, you can adjust the schedule to the current time in the campaign's Schedule tab.
Please ensure that the end date is not set to today and select the correct timezone.
2. The campaign has exceeded the daily limit
This notification indicates that the campaign has reached its daily limit. You can verify this by checking your campaign limit in the campaign's Options --> Daily Limit.
The daily limit for the campaign refers to the maximum number of emails that can be sent per day from all sending accounts within a specific campaign.
We recommend sending 30 campaign emails per account per day. Multiply the number of sending accounts by 30 to determine the limit you can set for this campaign.
3. Sending accounts have exceeded the daily limit
This notification indicates that all the sending accounts have reached their daily limit. You can verify this by checking the "Email Sent" column in the Email Accounts dashboard.
If the 'Campaign slow ramp' feature is enabled for your accounts, the daily limit will increase by 2 campaign emails until it reaches your daily limit, so the sending volume may not be reached initially. You can disable this feature if needed:
Go to the account dashboard.
Click on the account and navigate to the Settings section in the pop-up left panel
Scroll down to locate the 'Campaign slow ramp' option and turn it off. It may take a few minutes for the changes to take effect.
Note: The limit for each account is the maximum number of campaign emails that each individual email account can send across all campaigns per day. We recommend sending 30 campaign emails per day per account.
Campaign sending limits are reset at 12 am of the time zone set for the campaign's schedule.
Account sending limits are reset at 12 am in the UTC time zone.
4. Waiting for a lead to process
This notification indicates that the system is currently waiting for available leads to process. It will automatically resume sending when a lead is available based on the campaign's settings and sequence wait times.
Below are some possible reasons why there are no leads available:
1) You may not have enough new leads(Not yet contacted) in your campaign.
2) The campaign may still wait for the 'Send next message in X Days' gap you set between steps before sending follow-up emails.
3) The campaign may still wait for the 'Time gap between steps' setting you set before sending the next email. The default minimum time gap between emails is 9 minutes, plus a random additional time of 5 minutes.
4) By default, follow-ups are prioritized over new leads. In other words, the system will first try to send all the scheduled follow-ups based on your campaign's settings.
If you wish to first contact new leads, you can enable the Prioritize new leads and set the number of Max new leads. In order to stop reaching out to new leads, you will have to type "-1" inside the "Max new leads" section.
5) You may have Provider Matching enabled. This feature will also impact the sending volume, as the campaign will wait for accounts or leads from a matched provider. If you have a 'Do Not Send' ESP routing rule, please ensure that you have also added at least one 'Send' rule.
6) You may have enabled the AI Lead Filtering feature to skip or delay leads in the Advanced deliverability setting.
5. Sending accounts in error
Please ensure that you have selected at least one sending account in the campaign.
To check the email accounts that are in error or paused, please follow the steps below:
Go to the Email Accounts dashboard.
Filter accounts by using the 'Has Errors' or 'Paused' status.
For DFY or Pre-warmed email accounts from Instantly, please contact our live chat support for assistance.
For email accounts from other providers, you can follow the steps here to fix the accounts.
If email accounts are paused, you can unpause them in bulk and then resume the campaign:
6. High bounce rate
We will automatically pause campaigns that have a high bounce rate for recent emails to protect your email accounts and maintain deliverability.
If a campaign is paused because of a high bounce rate for recent emails, it's recommended to review and verify your email list and make necessary updates before resuming the campaign.
Make sure to verify your leads.
Check your copy for spam words.
Read more about why bounces happen here.
If a user reactivates a paused campaign, it will not be paused again for 7 days.
Join our Cold Email Deliverability Masterclass webinar to learn how to reduce the bounce rate and improve deliverability.
You may completely turn this feature off on the Preference page.
Note: If you've made any recent changes to the campaign, please kindly wait 15 minutes for the changes to take effect and to see if the campaign starts sending.
Open the target campaign
Go to the Analytics section of the campaign
Scroll down the page and select the 'Activity' section
Apply the 'Email sent' filter to see the most recent sending activities.
Additionally, our slow ramp system is designed to gradually increase your daily email sending limit to ensure a healthy email reputation.
When the "Campaign slow ramp" feature is enabled, the daily limit increases by 2 campaign emails until it reaches your set maximum daily limit so the campaign may not reach the daily limit initially. You can disable this feature if needed:
Go to the account dashboard.
Click on the account and navigate to the Settings section in the pop-up left panel
Scroll down to locate the 'Campaign slow ramp' option and turn it off.
If you need help troubleshooting these issues, please share your campaign URL and contact our live chat support.
