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Why are my campaign emails not sending?

Check this article to understand potential reasons why your email campaign might not be sending anything out yet, and how to fix it.

Updated over a week ago

If your campaign is not sending, please ensure that you have selected at least one sending account in the campaign and that the sequence email is not empty. If you're using tags to assign accounts to the campaign, make sure there are sending accounts associated with this tag.

For more details, please go to the campaign's Analytics tab and hover your cursor over the status, and there will be a notification explaining the reason.

In this article, we outline the most common reasons your campaign may not be sending.


Not within the sending schedule

This notification indicates that the current time is outside the sending schedule.

The campaign will automatically start sending emails once it's within your sending schedule. If you want the campaign to start now, you can adjust the schedule to the current time in the campaign's Schedule tab.

Please ensure that the end date has not been reached and select the correct timezone.


The campaign has exceeded the daily limit

This notification indicates that the campaign has reached its daily limit. The daily limit for the campaign refers to the maximum number of emails that can be sent per day from all sending accounts within a specific campaign.

You can verify your campaign limit by going into your campaign settings:

  • Go to the Options section of the campaign

  • Scroll down to find the campaign's daily limit

  • Multiply the number of sending accounts by 30 to determine the limit you can set for this campaign.

For instance, if you have 2 sending accounts in the campaign, the daily limit of the campaign can be set to 60, with each account sending 30 emails per day.


Sending accounts have exceeded the daily limit

This notification indicates that all the sending accounts have reached their daily limit. The limit for each account is the maximum number of campaign emails that each individual email account can send across all campaigns per day.

You can verify this by checking the "Email Sent" column in the Email Accounts dashboard.

You can update the account limit by following the steps below:

  • Go to the Email Accounts dashboard

  • Click on the email account and navigate to the Settings section in the pop-up window

  • Scroll down to find the "Daily Campaign limit". It's recommended to send no more than 30 campaign emails per account per day.

  • Scroll down to check if the 'Campaign slow ramp' feature is enabled for your account. When the 'Campaign slow ramp' is enabled, the account still start sending 2 campaign emails and then increases by 2 campaign emails per day until it reaches your daily limit, which can slow down the sending.

Note:

  • Campaign sending limits are reset at 12 am of the time zone set for the campaign's schedule.

  • Account sending limits are reset at 12 am in the UTC time zone.


Waiting for a lead to process

This notification indicates that the system is currently waiting for available leads to process. It will automatically resume sending when a lead is available based on the campaign's settings and sequence wait times.

Below are some possible reasons why there are no leads available:

  • New leads: Please ensure you have enough new leads(Not yet contacted) in the campaign.

  • Days to wait before sending next step: The campaign may still wait for the 'Send next message in X Days' gap you set between steps before sending follow-up emails.

  • Lead Prioritization: Follow-ups are prioritized over new leads by default. In other words, the system will first try to send all the scheduled follow-ups based on your campaign's settings.

    You can enable Prioritize new leads if you're on the Hyper Growth or above plans to prioritize Step 1 for new leads. You can add a limit for Max new leads to specify the number of new leads the campaign reaches per day.

    • If 'Max New Leads' exceeds the daily limit of the campaign, the campaign will only send Step 1 and no follow-up steps.

    • If 'Max New Leads' is set to -1, the campaign will not contact any new leads and will only send follow-up steps.

  • Time gap: The campaign may still wait for the 'Time gap between steps' setting you set before sending the next email. The default minimum time gap between emails is 9 minutes, plus a random additional time of 5 minutes.

  • Provider Matching: This feature will also impact the sending volume, as the campaign will wait for accounts or leads from a matched provider(Outlook-to-Outlook or Gmail-to-Gmail). To use Provider Matching effectively, you need at least one sending account that matches the lead's provider.

  • Scenario 1:

    • If the lead's email is from Outlook

    • You have at least one Outlook sending account

    • The system will wait to match the lead with an Outlook sender.
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  • Scenario 2:

    • If the lead's email is from Outlook

    • You only have Gmail accounts connected

    • The system will not wait but proceed using a Gmail account.

    If you have set a 'Do Not Send' ESP routing rule, please ensure that you have added at least one 'Send' rule.


Sending accounts in error

Please ensure that you have selected at least one sending account in the campaign. If you're using tags to assign accounts to the campaign, make sure there are sending accounts associated with this tag.

To check the email accounts that are in error or paused, please follow the steps below:

  • Go to the Email Accounts dashboard.

  • Filter accounts by using the 'Has Errors' or 'Paused' status.

  • For DFY or Pre-warmed email accounts from Instantly, please contact our live chat support for assistance.

  • For email accounts from other providers, you can follow the steps here to fix the accounts.

Email accounts will be automatically paused after the 14-day free trial or the Email Outreach plan expires. You can unpause accounts after subscribing to the Email Outreach plan.

  • Go to the Email Account dashboard

  • Tick the box to select accounts

  • Click on the three dots(…) in the top right corner

  • Select Unpause selected accounts

  • After resuming accounts, you can resume the campaign.


If you've made any recent changes to the campaign, please kindly wait 15 minutes and check the activities to see if the campaign starts sending.

  • Open the target campaign

  • Go to the Analytics section of the campaign

  • Scroll down the page and select the 'Activity' section

  • Apply the 'Email sent' filter to see the most recent sending activities.

For further assistance, please share your campaign URL and contact our live chat support.

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