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Why are my campaign emails not sending? πŸ€”
Why are my campaign emails not sending? πŸ€”

Check this article to understand potential reasons why your email campaign might not be sending anything out yet, and how to fix it.

Updated over a week ago

In your campaign's Analytics tab, next to the status of your campaign, there will be a notification explaining the reason why the campaign emails are not being sent.


1. Not within the sending schedule

This notification indicates that the current time is outside the sending schedule.

No worries! The campaign will automatically start sending emails once it's within your sending schedule.

If you want the campaign to start now, you can adjust the schedule to the current time in the campaign's Schedule tab.


2. The campaign has exceeded the daily limit

This notification indicates that the campaign has reached its daily limit.

You can verify this by checking your campaign limit in the campaign's Options --> Daily Limit. We recommend sending 30 campaign emails per account per day.


3. Sending accounts have exceeded the daily limit

This notification indicates that all the sending accounts have reached their daily limit.

You can verify this by checking the "Email Sent" column in the Email Accounts dashboard.

We recommend sending 30 campaign emails per day per account. You can update the account limit by following these steps:

  • Click on the email account from the Email Accounts section

  • Navigate to the 'Settings' section in the pop-up window

  • Scroll down to find the "Daily Campaign limit"

Note:

  • Campaign sending limits are reset at 12 am of the time zone set for the campaign's schedule.

  • Account sending limits are reset at 12 am in the UTC time zone.


4. Waiting for a lead to process

This notification indicates that the system is currently waiting for available leads to process. It will automatically resume sending when a lead is available based on the campaign's settings and sequence wait times.

Here are some common reasons why there are no leads available:

1) You may not have enough new leads(Not yet contacted) in your campaign.

2) You may have enabled the AI Lead Filtering feature to skip or delay leads.

3) By default, follow-ups are prioritized over new leads. In other words, the system will first try to send all the scheduled follow-ups based on your campaign's settings.

If you wish to first contact new leads, you can enable the Prioritize new leads and set the number of Max new leads. In order to stop reaching out to new leads, you will have to type "-1" inside the "Max new leads" section.

4) The campaign is waiting for leads based on the 'Send next message in X Days' gap you set between steps.

5) The campaign waits for at least X minutes before sending the next email based on the 'Time gap between steps' setting you set.

6) You may have Provider Matching enabled. This feature will also impact the sending volume, as the campaign will wait for accounts or leads from a matched provider.

  • If you have a 'Do not send' rule, please ensure you have at least one send-to condition.

  • If most of your leads are skipped due to the rule, consider removing these leads from the campaign or changing the current rule.

Note: If this status does not change, please ensure that all connected sending accounts are active.


5. Sending accounts in error

The campaign will be paused if the sending accounts are inactive. To check the email accounts that are in error or paused, please follow the steps below:

  • Go to the Email Accounts dashboard.

  • Use the status filter to check the account status

  • You can fix the accounts with errors by following the steps here and then resuming the campaign.

If the accounts are paused, please check if you have the automation enabled in the Inbox Placement test that pauses them.


6. High bounce rate

We will automatically pause campaigns that have a high bounce rate for recent emails to protect your email accounts and maintain deliverability.

If a campaign is paused because of a high bounce rate for recent emails, it's recommended to review and verify your email list and make necessary updates before resuming the campaign.

  • Make sure to verify your leads.

  • Check your copy for spam words.

  • Read more about why bounces happen here.

If a user reactivates a paused campaign, it will not be paused again for 7 days.

Join our Cold Email Deliverability Masterclass webinar to learn how to reduce the bounce rate and improve deliverability.

You may completely turn this feature off on the Preference page.


7. Not reaching the daily limit

Our slow ramp system is designed to gradually increase your daily email sending limit to ensure a healthy email reputation

When the "Campaign slow ramp" feature is enabled, the daily limit increases by 2 campaign emails until it reaches your set maximum daily limit so it may not reach the daily limit initially.


If you need help troubleshooting these issues, please share your campaign URL and contact our live chat support.

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