How to use Spintax?

Spintax creates multiple variations of sentences or words, so each lead receives a slightly different version of your email. This helps:

Avoid spam filters
Prevent your emails from looking templated
Increase deliverability
Make outreach feel more personal

Try the AI Spintax Writer to automatically adds Spintax to your email copy.

Watch the full video walkthrough here:

Basic Spintax Syntax

Use {{RANDOM | option1 | option2 | option3}} to create variations.

Example: This randomly selects: "Hello," "Hi," or "Greetings!"

{{RANDOM | Hello | Hi | Greetings!}},

Full Cold Email Example: Each lead receives a unique combination of these variations.

{{RANDOM |Hi | Hello | Hey}} {{firstName}},

I’d love to {{RANDOM |learn | hear | find out}} more about the way you {{RANDOM|handle | manage | deal with}} sales at {{companyName}}. One of our clients, CASE STUDY, managed to {{RANDOM|increase | boost | raise}} their sales by over 20%. If they continue at this rate, they’ll soon close 2x more business than last year.

{{RANDOM|Can I give you a quick call anytime next week to show you more? | Do you have any time this or next week for a quick chat about this? | Do you have any slots open for a quick chat in the coming days to see if we can do the same for you?}}

{{RANDOM | Best, | Regards, | Cheers,}}

Using Placeholder Values

You can use placeholder values to handle missing variables by providing fallback text.

Syntax: `{{variableName | fallback text}}`

Examples:

Company name fallback: {{companyName | your company}}

If companyName exists, it uses company name
If missing, it uses your company

First name fallback: {{firstName | there}},

If firstName exists → "John,"
If missing → "Hi there,"

Using Variables Inside Spintax

We also support using variables within Spintax.

Basic Example:

{{RANDOM | Pay-Per-Appointment Meetings, {{companyName}} | Quick question {{firstName}} }}

Here {{firstName}} can be used inside the spintax.
You can also chain them at multiple levels.

Advanced Example with Fallbacks:

{{RANDOM | Pay-Per-Appointment Meetings, {{companyName}} | Quick question {{firstName | lastName | for you}}}}

In this example, if the second random phrase is selected, the system will try to use lastName (if firstName isn't available), and then finally for you if both firstName and lastName are unavailable.
This selects one random phrase. If the second is chosen, it tries `firstName`, then `lastName`, then uses "for you".

Please always preview the email to test your Spintax before launching a campaign.

Conditional Logic: Change Copy Based on Variable Data

Show different content based on lead attributes using if/then logic.

Basic Syntax:

{% if variableName == "value" %} Your custom text here {% endif %}

Example:

{% if position == "founder" %} As founder, you have to learn to delegate. {% endif %}

This assumes that the lead has a variable called “position” that is set to “founder”.

This is case-sensitive, so the variable name and value need to be exactly the same as what you have in your leads list.

However, the variable “position” needs to be within your email body to actually populate the email. Now you can either place the variable in your email copy somewhere for this to work, or we have a workaround for this - you can basically add the variable "position" at the end of your email copy, and then set it to be hidden in the actual email (so it's part of the HTML, but not visible to the leads in their email)