The Sequences section in your campaign is where you create and edit the emails your leads will receive. Here you can build multi-step email sequences, test different versions, and customize your messaging.
Managing Steps
Add variant: Test different subject lines and email copy to find the best performers. Learn more details here.
Send next message in X days/hours/minutes: Set the time to wait before sending the next step. Learn more details here.
Add step: Add a follow-up step to your sequence.
Previous email's subject: Leave the subject line in follow-up steps empty to use the same subject line from the previous step.
Composing Emails
Subject line: Enter your subject line, or leave it empty on follow-up steps to automatically carry over the subject line from the previous step. Learn more details here.
Email body: Compose the email body
Preview: See how your email will appear in the lead's inbox, or send a test email to yourself.
Lightning icon: Insert variables into the subject line
Editor Toolbar
The toolbar gives you access to formatting, AI tools, templates, and more.
Save: Save your email, or click the arrow to save it as a reusable template.
AI tools:
AI Sequence Writer: Generate emails based on your offer details, target audience, case studies, and the number of steps required.
AI Spintax Writer: Automatically add Spintax to your email copy with one click.
AI Spam Words Checker: Scan your copy for spam trigger words and get replacement suggestions.
Templates: Browse Instantly email templates or create your own templates.
Variables: Insert variables to dynamically personalize your email content. Learn how to create and use variables here.
Text formatting: Adjust font style, size, and formatting.
Clean HTML: Remove unnecessary HTML tags from your email body. Learn more details here.
Links: Insert links or add videos.
+ More Rich: Insert an unsubscribe link, add images, or add emojis.
Code view (<>): Switch to the HTML code editor.





