With the Waterfall enrichment, you get:
More contacts per search, even in hard-to-reach niches.
Higher verification rates, fewer bounces, better deliverability.
Most lead tools stop at the first data source. If that provider doesn’t have the contact, you're out of luck. SuperSearch checks 5+ providers in sequence. If:
Provider A doesn’t return a verified email →
Provider B takes over →
If needed, Provider C follows until a match is found.
This process continues until either:
A verified email is found, or
All options are exhausted (in which case no result is shown).
How Waterfall Enrichment Works in Instantly
In SuperSearch
The waterfall enrichment process runs automatically in the background when you click Find email -> Work email in SuperSearch.
In CRM
The waterfall enrichment process runs automatically in the background when you click Enrich & AI -> Enrich Person Info -> Work email in a CRM list or CRM campaign.
Waterfall enrichment cost:
1 credit: Verified email found by Instantly
2+ credits: Verified email from data partners
No credits will be consumed when a verified work email is not found for a lead
You can view the results from each provider in the list, and the final result will be displayed in the first Work Email>> column.
Available providers
BetterContact — 2 credits
Find a professional email using first name, last name, LinkedIn URL, and company domain or name.
Actions: Find Work Email
Best for: High-accuracy email finding with LinkedIn as an input signal.
Cost: 2 Instantly credits per row. No API key or BetterContact account is required.
ContactOut — 4 credits
Find a professional email using a LinkedIn profile URL.
Actions: Find Work Email
Best for: LinkedIn-first workflows where you have a profile URL but need a verified work email.
Cost: 4 Instantly credits per row. No API key or ContactOut account is required.
Findymail — 2 credits
Find a professional email using first name, last name, and company domain.
Actions: Find Work Email
Best for: Clean, fast email finding from basic contact info.
Cost: 2 Instantly credits per row. No API key or Findymail account is required.
IcyPeas — 2 credits
Find a professional email using first name, last name, and company domain.
Actions: Find Work Email
Best for: Email finding as part of a multi-provider waterfall.
Cost: 2 Instantly credits per row. No API key or IcyPeas account is required.
LeadMagic — 2 credits
Find a professional email using first name, last name, company domain, and company name.
Actions: Find Work Email
Best for: Adding a reliable email finding step to any enrichment workflow.
Cost: 2 Instantly credits per row. No API key or LeadMagic account is required.
Prospeo — 2 credits
Find a professional email using first name, last name, and company domain or name.
Actions: Find Work Email
Best for: Clean email finding with company name as a fallback when domain is unknown.
Cost: 2 Instantly credits per row. No API key or Prospeo account is required.
Wiza — 2 credits
Find a professional email using first name, last name, and company domain or name.
Actions: Find Work Email
Best for: Reliable email finding as part of a multi-step enrichment workflow.
Cost: 2 Instantly credits per row. No API key or Wiza account is required.