Waterfall enrichment is a feature in SuperSearch. It means that SuperSearch doesn’t rely on just one data provider to find email addresses. It uses 5+ providers, one after the other, until it finds a verified result.
Most lead tools stop at the first data source. If that provider doesn’t have the contact, you're out of luck. SuperSearch checks multiple sources in sequence. If:
Provider A doesn’t return a verified email →
Provider B takes over →
If needed, Provider C follows until a match is found.
This process continues until either:
A verified email is found, or
All options are exhausted (in which case no result is shown).
With the Waterfall enrichment, you get:
More contacts per search, even in hard-to-reach niches.
Higher verification rates, fewer bounces, better deliverability.
The process is completely automated. The waterfall process runs automatically in the background when you click Enrich.
