If you want to use the exact strategy for getting amazing results with cold emailing we are using - here's the secret sauce on how we get 1-10 demos everyday by automatically sending 1,000+ cold emails daily with a 50%+ open rate?
This is the best minimal effort maximum gain system for high ticket B2B offers we’ve found.
You can set everything up in 1-2 hours. Then you just have to wait for the new emails to warm up for around 14 days and you’re ready to go. Once you understand the system you can give this tutorial to your VA’s and make your life even easier.
If you combine this strategy with personalized first lines, you can get even better results. But this strategy works even without personalization.
Before starting, create a free Instantly account here. We’re going to be using Instantly for automating email sending.
Before we get into the specifics here are the rough estimates. You can set up this exact system for 1 email account too, but this is to show you the potential and scalability.
Numbers:
1000 emails daily
30K monthly (50% open rate)
15K opens (5% reply rate)
750 replies (15% positive)
112 booked meetings (75% show-up rate)
84 live demos (20% close rate)
16 closes ($1K ticket)
16K/mo.
Cost/Tech Stack:
Total: $482 the first month, then $332/mo.
Investment Gain: $15,518.00
ROI: 3,219.50%
Not too shabby right? Let's get this set up.
Step-By-Step Instructions
Follow the step-by-step guide below to set up Instantly.
Domain and Email Setup
We want to buy secondary domains for cold emailing so we don’t damage the reputation of your main domain. And for each domain, we want to create max 2-3 email accounts. From each email, we’re going to be sending only 30-50 emails a day to not get stuck in spam.
Buying Domains (10 mins)
Buy domains that are similar to your main domain. Top-level domains work best. We’ve had success with domains like .agency .tech too, but if possible, buy .com domains.
If your business is called Shrimp.com, then buy domains like:
Getshrimp.com
Tryshrimp.com
TastyShrimpApp.com
Here’s a list of domains with the worst reputation. Don’t use these.
Pro Tips: You can now buy domains/email accounts from our Done-For-You service. We've streamlined this entire process into just a few simple clicks and will configure DNS records for you.
Setting Up Google Workspace (3 mins)
Go to https://workspace.google.com/ and click Get Started. Follow the on-screen instructions until your Google Workspace account is set up. You can safely create 2-3 emails per domain (by adding users in your Google Workspace admin).
Connect 3 domains per Google Workspace.
Setting Up Domains - SPF, DKIM, DMARC & Domain Forwarding (15-20 mins)
Now we get to the fun part! You should authenticate all the domains you are sending emails from. Here are the three parameters you have to set up for each domain: SPF, DKIM and DMARC.
For domains purchased from our Done-For-you service, we will configure the DNS records automatically.
Set up SPF
Set up DKIM
Again, assuming you are using Google Workspace you can follow this guide to set up DKIM. You can check if your DKIM is properly set up using this tool.
Set up DMARC
Important: Configure DKIM and SPF before configuring DMARC. DKIM and SPF should be authenticating messages for at least 48 hours before turning on DMARC. Assuming you are using Google Workspace, you can follow this guide to set up DMARC. You can check if your DMARC is properly set up using this tool.
Set up Domain Forwarding
Also, you want to forward the new domains to your main domain. This can be done in the settings of your domain provider. If you are using GoDaddy, you can follow this guide.
For domains purchased via our Done-For-You service, you can add or update the domain forwarding directly on the billing page --> Email accounts & Domains section.
Setting Up Email Forwarding (10 mins)
You can forward all of your created email accounts to your main account for easier monitoring. This way you will have a master inbox where all the replies are stored. You can do this in Gmail by following this guide.
This is not mandatory as our Unibox feature can consolidate all replies from your leads into one place, which allows you to manage replies from all connected inboxes without needing to log into each email account separately.
Warming Up Emails (15 mins)
In Instantly click the flame icon for all your email accounts you added to enable warm-up. We recommend using the suggested sending limits: 30 cold emails + 10 warmup emails per day per account.
Warm Up your emails for at least 2 weeks before starting your campaigns. As you can see in the image below we have 30+ domains warming up at any given time for our agency. That will allow you to really scale it up and get to that 5+ demos/day mark sooner.
Always keep the warm up inbox on - never turn it off.
You can now purchase our Pre-warmed accounts to launch your campaign on day one - they are pre-configured with DNS records like SPF, DKIM, and DMARC, and already warmed up.
Making sure everything is set up correctly
Before starting your campaigns, you want to make sure the domain and email setup is done correctly.
For domains, use SPF & DKIM check.
For testing email spamminess, use Mail Tester.
If something's wrong, go back and quickly fix it :)
Leads & Targeting
Finding leads is easy, the harder part is knowing exactly which kinds of leads are the best. We approach it based on case studies. Who are the people who have gotten the most value out of your or your client's service? And who in that company is in charge of dealing with your offering?
If you don’t exactly know who to target just try different options until you find a targeting & email combo that works. Then just get as many similar leads as possible.
Getting Leads (1-10 mins)
Lead Finder: Please check the article through this link here.
Pros:
Easy to use.
Import leads into the campaign in 60 seconds
Verified leads (no need to pay for third-party verifier)
Advanced filters like technology, domain enrichment, lead enrichment are available.
Apollo
They have a database of B2B leads and you can filter them with tens of filters like revenue, employee count, niche, tech stack etc.
Pros:
Great Database
Great Filters
Cons:
The main plan allows you to export 25 leads at a time.
Leads need to be verified
Cleaning Leads (5 mins)
Verifying the leads with Instantly
Instantly offers you an easy-to-use option for email verification. You can purchase one of the following verification options from your Billing section:
Monthly subscription plan
One time top-ups
You will need to have an active outreach subscription before you purchase verification credits.
Your purchased credits for email verification never expire.
How to use Instantly to verify your leads?
There are two ways you can use Instantly to verify leads. Please check the steps below:
Bulk verify 👉 When uploading the CSV lead file, check "Verify leads" before clicking Upload all. The verification process will start soon after.
Individual verification 👉 this method is used when you've already uploaded the leads. Select the leads that you want to verify from the leads tab, and click on the "Verify leads" button.
Verification status
Leads that are being verified will have the status "In verification queue" when you check your leads:
Invalid and Risky leads will not be contacted by default:
You can enable this feature by navigating to Campaign - Options to contact Risky emails.
Setting Up The Campaign With Instantly
We use Instantly because you can connect unlimited email accounts (it’s not pay per account like most similar software) and it’s the easiest software to use (because we built it like that).
Create a free trial account here.
Connecting Email Accounts (10 mins)
Simply connect all your emails with Instantly here: https://app.instantly.ai/app/account/connect
We recommend using 2FA whenever possible because it’s much more secure and stable.
Uploading Leads (1 min)
Follow the steps here to upload leads.
Setting Up The Sequence (5 mins)
Email Copy:
Keep your emails short and sweet. We don’t use any links. Try pattern interrupts and get creative. Don’t send that boring shit that everybody’s sending.
We use a 3-step sequence.
Step 1: initial Cold Email.
Step 2: Quick bump.
Step 3 :Break-up Email.
Scheduling (1 min)
Here just start with work hours in the time zone where your leads for this campaign are located.
Advanced Options (1 min)
Emails To Use.
Just select all the accounts for this campaign you want to use. This is the real superpower of Instantly. It will start sending emails from all of these accounts automatically.
Stop sending emails on reply.
Stops the sequence for the user who has replied. This is recommended.
Open tracking.
You can disable open tracking and the tracking pixel in your emails with this option. It will improve your deliverability but you won't be able to track the open rate.
Delivery optimization.
To improve deliverability, you can send your emails as text-only. This function disables the tracking pixels so you won't be able to track the open rates.
Daily Sending Limit.
We recommend sending max 30-50 emails a day for best results, so just multiply your added accounts in this campaign by 30 to set this number.
That’s it. Now you can launch your campaign.
Congrats! Instantly will start sending out emails every day automatically from all your connected accounts and you just need to keep an eye on the campaigns.
Analyzing Campaigns
Use the Analytics Tab to keep an eye on your campaigns and pause the ones that aren’t delivering results. Check more details here.
Benchmarks
We want to hit:
50% Open Rate
5+% Reply Rate
If the open rate is lower (check this article), try a different subject line and make sure your emails are not getting stuck in spam. If they are in spam, pause the campaign for a couple of days and let the warm-up run until you’re out of spam.
If the reply rate is lower, change your email copy and/or targeting. It can take a couple of different tests until you find a working combo.
Scaling Up
Scaling up is super easy. Just create more domains/email accounts, add them to your Instantly campaign, and increase the daily sending limit.
Feel free to send this tutorial to VA’s and just have them set up as many domains and emails as you need.
The End. Feedback & Suggestions
That’s it. Thanks for reading and now it’s time to start executing.
Always happy to hear from you guys about what you think we can improve to make this system & instantly even better/cheaper/quicker.
If you have any questions or want us to set this system up for you, contact us directly via the Live Chat on Instantly.ai
See ya.😎