When inserting variables in your campaign, you might notice that only account signature variables appear, or some custom variables are missing. This guide helps you diagnose and fix variable visibility issues.
No Leads Uploaded Yet
If you created campaigns but haven't added leads, only the default account signature variable is available.
Go to the Leads section of your campaign
Check if leads are present
Empty leads tab = only account signature variable available
Solution:
Upload leads to campaign
Map each column properly
Variables will appear after successful upload
Refresh page if needed
If you uploaded leads but they don't appear in the Leads section of the campaign, it could be because duplicate leads are being skipped:
'Check for Duplicates' setting: When enabled during upload, leads that already exist in the campaign or list won't be uploaded again
If you want to add duplicate leads:
Re-upload your file
Uncheck "Check for Duplicates" during upload
Allows duplicate leads to be added
Variables will appear after upload
Variables Not Mapped Correctly
If leads have been uploaded successfully but custom variables still don't appear, columns may not be mapped properly during upload.
Check your leads' data
Go to Leads tab
Click on a lead
View their data fields
If custom columns don't show in the Leads section
They weren't imported/mapped properly
Won't be available as variables
If custom columns show in the Leads section
Refresh the page to insert variables
Ensure that the inserted variable is in the correct format (double curly brackets)
Re-upload leads with proper mapping
Verify your file has the columns you want as variables, and column headers are clear.
Upload leads to campaign
Map variables carefully
Review mapping for each CSV column
Standard fields: Map to predefined variables (Email, First Name, etc.)
Custom fields: Select "Custom Variable"
Unused columns: Map to "Do Not Import"
Complete upload
Refresh the page: After uploading and mapping variables correctly, refresh the page to prevent cache issues
Variables Not in the Correct Format
Best practice: Use the Variable button to insert variables instead of typing manually. This ensures correct formatting automatically.
Go to the "Sequence" section of the campaign
Select the email step to edit
Find the subject line field at the top
Variables in subject lines
Click the bolt icon (⚡) next to the "Preview" button (top-right)
Dropdown shows all available variables
Click the variable you want to insert
Variables in email body
Click "Variables" button in the bottom editor toolbar
Dropdown shows all available variables
Click the variable to insert
Variable appears:
Shows as {{variableName}}
Will be replaced with actual lead data when sent
Preview Mode Variable Display
If you're in Preview mode, the preview doesn't automatically show variable values.
Preview doesn't automatically know which lead to show
Must manually select a lead for preview
Must select sending account for account variables
Solution:
Click the "Preview" button
Select lead:
Choose a lead from the 'Load data for lead' field
Preview shows how the email looks for that specific lead
All variables filled with their actual data
Select sending account:
Choose a sending account to preview account variables
Updating Variables in Bulk
Uploading an updated CSV or Google Sheet with the same leads will not overwrite existing data. The system skips them as duplicates.
To properly update variables in bulk:
Update your original CSV or Google Sheet
Delete the existing leads from your campaign
Note: Deleting leads and re-importing them may reset their campaign progress back to Step 1.
Re-import the updated file
This ensures the new variable data is updated correctly.