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Pipedrive Integration in Automations

Updated over a week ago

The Instantly & Pipedrive integration is now live in our Automation Builder. You can now create powerful, automated workflows that connect Pipedrive with Instantly and other available tools.

Connect Instantly directly with your Pipedrive CRM to automatically sync leads, deals, activities, and more between both platforms.


Step 1: Create Your Automation

  • Go to the Automations tab

  • Click 'Add New' to create a new automation workflow

  • Design your workflow

  • Re-center, and navigate large automations easily


Step 2: Add a Trigger

Choose which event to start your automation. One trigger can run multiple actions in a single flow.

Pipedrive Triggers

  • Person Created/Updated/Deleted

  • Deal Created/Updated/Deleted

  • Lead Created/Updated/Deleted

  • Activity Created/Updated/Deleted

Instantly Triggers

  • Lead interest status changed

  • Campaign finished for lead

  • Lead added to list

  • Lead replies

HubSpot Triggers

  • Contact created, updated, deleted

  • Deal created, updated, deleted

  • Tasks, notes, communications (email, SMS) created

  • Conversation created

  • New message in conversation

  • Deal association changed

HighLevel Triggers

  • Contact created

  • Contact updated

Trigify Trigger

  • New Signal Detected

RB2B Trigger

  • Person / Company Identified


Step 3: Add an Action

After setting up the triggers, choose what action(s) to perform in Pipedrive, Instantly, or other available apps.

Connect Your Pipedrive Account

If you don't have a Pipedrive account connected, click 'Add new' to connect your Pipedrive account.

Available Actions

  • Actions inside Pipedrive:

    • Create/Update Person

    • Create Activity

    • Create/Update Deal

    • Create/Update Lead

    • Create Note

    • Create Project Task

  • Actions inside Instantly: Add lead to list, Add lead to campaign

  • Actions inside Slack: Send message

Configure Your Action

After selecting an action, click "Continue" to configure:

  • Map variables when creating person: Enter / to map the variables: Email, First name, Last Name, Phone, Organization ID, Label IDs

  • Configure details for other actions


Step 4: Test and Activate

Before going live, please always test your automation.

  • Click "Continue" after configuration

  • Test the trigger event

  • Verify the action completes successfully

  • Review the test results

Below is an example of the test result for a person created in Pipedrive: Upon receiving the Data Out result, you can check if the sample person has been created in Pipedrive.

You can now activate the workflow by toggling the switch on and check the execution history of the automation workflow to verify its success.

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