Instantly & HubSpot Integration is now live. You can now connect HubSpot directly to Instantly Automations and build real-time workflows across your CRM, outreach, and internal tools.
Your CRM is no longer just a system of record — it’s now a system of action. Sales, RevOps, and Growth teams can respond instantly to pipeline changes, engagement, and intent without manual work or brittle one-off zaps.
Send positive replies, intent signals, and engagement outcomes directly into HubSpot
Keep reps working from a single source of truth while Instantly handles execution
Move deals forward automatically based on real buyer behavior
In this article, we will guide you through the HubSpot integration in Instantly's automations.
Step 1: Create an automation
Go to the Automations tab
Click 'Add New' to create a new automation workflow
Design your workflow
Step 2: Add a trigger
Trigger event for Instantly:
Lead interest status changed
Campaign finished for lead
Lead added to list
Lead replies
Trigger event for HubSpot:
Contact created, updated, deleted
Deal created, updated, deleted
Tasks, notes, communications (email, SMS) created
Conversation created
New message in conversation
Deal association changed
Account: If you don't have a HubSpot account connected, click 'Add new' to connect your HubSpot account.
Click 'Continue' to the next step
Step 3: Add an action
After setting up the triggers and selecting the connected accounts, you can add an action to be performed in HubSpot or other available apps.
Actions inside HubSpot:
Create or update contact
Create message
Create task
Create note
Once you select the actions, click 'Continue':
Map Variables: Enter / to map the variables: Email, First name, Last Name, Phone, Company Name, Website, Job Title
Configure Details: Enter message, note, or task details
Step 5: Test and Activate the automation
After configuration, click 'Continue' to test the event and confirm that the selected action can be completed successfully.
Below is an example of the test result for a contact created in HubSpot: Upon receiving the Data Out result, you can check if the sample contact has been created in HubSpot.
You can now activate the workflow by toggling the switch on or by clicking the Play icon in the automation list. You can also check the execution history of the automation workflow to verify its success.
