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Scale Your Cold Email Campaigns With Secondary Sending Domains - The Strategy & How To Implement It
Scale Your Cold Email Campaigns With Secondary Sending Domains - The Strategy & How To Implement It

Strategy of using secondary sending domains for your cold email campaigns

Marija Zivanovic avatar
Written by Marija Zivanovic
Updated over a week ago

Check our strategy of creating secondary sending domains to scale up your cold email, and get more replies, and more revenue:

  • Buy domains that are similar to your main domain

  • We’ve run an analysis recently on 32M cold emails and have seen worse performance (reply rate) with domain extensions such as biz, online etc.

    Here’s a list of domains with the worst reputation

  • Avoid hyphens and numbers, use letters only

  • .com and country domain extensions (.de, .be etc.) work best

    We’ve had success with domains like .agency .tech too, but if possible, buy .com domains. These are more expensive but considering the volume that a single domain can send (100+ emails a day) for months the additional $8 is well worth it.

  • We recommend 2-3 email accounts/inboxes per secondary sending domain

  • If your business is called Shrimp.com, then buy domains like:

Getshrimp.com

Tryshrimp.com

TastyShrimpApp.com

  • We use GoDaddy for buying domains because we’ve used it for a long time and it has tons of integrations and tutorials

Make sure you go to https://account.godaddy.com/subscriptions and cancel all renewals if you do not want to use these domains for more than a year.

Useful links:

Strategy document: Instantly - How To Send 1000 Cold Emails A Day With 50%+ Open Rate

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