If your campaign shows an error status, start by clicking the Diagnose button in your campaign's Analytics section for automatic diagnostics.
This guide covers the most common campaign errors and how to resolve them.
No Sending Accounts Selected
This means the campaign currently has no available sending accounts to send emails. This can happen if accounts are not assigned, disconnected, paused, or have reached their daily limit.
To assign accounts to the campaign:
Navigate to the Options section of the campaign
Go to the 'Accounts to use' section
Select at least one active sending account
Scroll down to locate the Save button
If you're using tags to assign accounts:
Verify that the correct tag is assigned to the campaign.
Check that at least one sending account has this tag.
Confirm those accounts are active (not paused or in error)
After making changes, save and resume the campaign. It may take 10–15 minutes for updates to take effect.
Sending Accounts in Error or Paused
All assigned sending accounts are either in error status or paused, resulting in no active accounts available to send.
To check and fix account status:
Go to the Email Accounts dashboard
Filter by "All statuses → Has Errors/Paused"
For accounts with errors: Follow the troubleshooting steps here
For accounts paused due to plan expiration: Accounts are automatically paused after the 14-day free trial or when your Email Outreach plan expires. To unpause accounts:
Select the paused accounts (tick the checkbox next to each account)
Click the three dots (...) in the top right corner
Select "Unpause selected accounts"
Resume your campaign
High Bounce Rate
Instantly has automatically paused your campaign because recent emails have a high bounce rate (typically above 5%). This safeguard protects your email accounts and maintains deliverability.
Join our Cold Email Deliverability Masterclass webinar to learn how to reduce the bounce rate and improve deliverability.
Step 1: Verify Your Lead List
Run email verification on all leads before resuming the campaign. You can use Instantly's built-in verification or external verification tool.
Step 2: Review Your Email Copy
Test your copy with spam checkers
Remove any spam words
Send first email in plain text
Step 3: Investigate Bounce Reasons
Review why bounces occurred. See Why Bounces Happen
Step 4: Resume Your Campaign
After cleaning your list and addressing the issues, resume the campaign. It won't be automatically paused again for 7 days, even if the bounce rate remains high.
Disabling auto-pause for high bounce rate:
If you'd like to turn off this protection entirely:
Go to Preferences
Find the AI Automations section
Toggle off the high bounce rate protection
Save changes
