Email verification ensures that your leads are valid and deliverable. This protects your sender reputation and improves campaign performance.
This guide covers how to verify your leads in Instantly and manage the verification results.
Verification Cost: 0.25 Credits per lead
Purchasing Data Credits
Before verifying, ensure you have sufficient credits.
Go to the Billing page
Click the Data Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
If you’d like to view how your credits have been used, click See Usage.
If you're on a free trial, you get 100 free credits to test verification. Subscribe to the Data Credits plan if you need more credits.
Choose credit package based on your list size
Calculation: Number of leads × 0.25 = Credits needed
Example: Verify 1,000 leads = 250 credits (1,000 × 0.25)
Verify Leads During Campaign Upload
The easiest method is to verify leads as you upload them to campaigns.
Create a new campaign or open an existing campaign
Navigate to the Leads section
Click "Add leads"
Select your preferred import method. For all available import options, see here
Check the "Verify leads" checkbox
Click "Upload all" or "Import emails" button
Leads upload to campaign
Verification process begins immediately if you have enough credits
Status shows "In verification queue" while processing
Updates to Verified/Invalid/Risky when complete
Verify Existing Leads in Campaign
If you've already uploaded leads without verification, you can verify them individually or in bulk.
Go to the cold outreach campaign with unverified leads
Navigate to the Leads section
Click the checkbox to select leads -> Rows actions
"Verify leads" option appears in the dropdown
Verification process begins immediately if you have enough credits
Leads show "In verification queue" status
Updates to Verified/Invalid/Risky when complete
Verify Leads in Leads Tab
Go to Leads section
Campaigns: Select the target campaign
List: Select the target list
Click the checkbox to select leads in the target list or campaign
Next, click on the 'Enrich & AI' option. If the 'Enrich & AI' option disappears after selecting leads, it means the leads are from SuperSearch and have already been verified
Select Verification -> Validate Email to validate emails.
Click Continue and select one of the 3 options (enrich first xx leads, enrich 100 leads, or enrich all leads in the list)
Understanding Verification Results
Leads that are being verified will display the status "In verification" when you verify them in the campaign. Status updates to Verified/Invalid/Risky when verification is complete.
Invalid and Risky leads will not be contacted by default. If you want to send to risky leads:
Go to your cold outreach campaign
Navigate to Settings -> Advanced settings -> Sending rules
Look for "Allow risky emails"
Check the "Enable risky emails" box
Campaign will now send to risky leads
Managing Invalid and Risky Leads
To free up space for new leads, you can create a filter to remove invalid or risky emails after verification. Here are the steps:
Go to the cold outreach campaign with verified leads
Click "Leads" tab
Filter by verification status:
Click "Filters" button
Select "Lead status" dropdown
Choose "Invalid" or "Risky"
Click the checkbox to select all filtered leads
Download or delete filtered leads
