What is Catch-All verification?
When you upload a lead list to standard verification tools, you often find that about 50% of the emails are labeled as Risky, Catch-All, or Unknown. Standard verification can usually confirm about 50% of the list as valid or invalid, leaving a significant portion as "unverifiable."
Catch-All Verification addresses this gap by attempting to verify these email addresses. This process can recover a good number of otherwise "unusable" leads, increasing the number of your potential leads.
Why should you use Catch-All verification?
You can reclaim 300-400 additional contacts from every 1000 leads, increasing your pool of potential leads. This is really important if your TAM is small, and you don't want to miss any potentially good email addresses.
These "risky" or "unknown" leads often belong to prospects who receive fewer cold emails, potentially making them more likely to respond.
Catch-All verification is important, especially if your Total Addressable Market (TAM) is limited. And if you are a high-volume sender, it allows you to contact more leads and ensures no opportunity is missed.
How do you use Catch-All verification?
Instantly offers you an easy-to-use option for email verification. Catch-all verification is now integrated into our verification service.
Instantly's SuperSearch tool also verifies catch-all email addresses.
You can purchase Instantly Credits to verify your leads: 0.25 Instantly credits can verify 1 lead
Verify leads in the campaign
If you're in the campaign, there are two ways you can use Instantly to verify leads. Leads should be added for verification BEFORE the campaign is launched:
1. Bulk verify: When uploading the CSV lead file, check "Verify leads" before clicking Upload all. The verification process will start soon after, and please ensure you have sufficient Instantly Credits to verify leads.
2. Individual verification: This method is used when you've already uploaded the leads. Select the leads that you want to verify from the leads tab, and click on the "Verify leads" button in the top right corner.
Verify leads in the CRM
If you're in the CRM section, you can follow the steps below to verify leads:
Navigate to CRM -> Lists or Campaigns
Open the target list or campaign in the CRM
Click on the Enrich & AI option
Select Verification to validate emails.
