What is Catch-All verification?
When you upload a lead list to standard verification tools, you often find that about 50% of the emails are labeled as Risky, Catch-All, or Unknown. Standard verification can usually confirm about 50% of the list as valid or invalid, leaving a significant portion as "unverifiable."
Catch-All Verification addresses this gap by attempting to verify these email addresses. This process can recover a good number of otherwise "unusable" leads, increasing the number of your potential leads.
Why should you use Catch-All verification?
You can reclaim 300-400 additional contacts from every 1000 leads, increasing your pool of potential leads. This is really important if your TAM is small, and you don't want to miss any potentially good email addresses.
These "risky" or "unknown" leads often belong to prospects who receive fewer cold emails, potentially making them more likely to respond.
Catch-All verification is important, especially if your Total Addressable Market (TAM) is limited. And if you are a high-volume sender, it allows you to contact more leads and ensures no opportunity is missed.
How do you use Catch-All verification?
Instantly offers you an easy-to-use option for email verification. Catch-all verification is now integrated into our verification service.
Instantly's SuperSearch tool also verifies catch-all email addresses.
Purchasing Instantly Credits
Before verifying, ensure you have sufficient credits.
Go to the Billing page
Click the Instantly Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
If you're on a free trial, you get 100 free credits to test verification. Subscribe to the Instantly Credits plan if you need more credits.
Choose credit package based on your list size
Calculation: Number of leads × 0.25 = Credits needed
Example: Verify 1,000 leads = 250 credits (1,000 × 0.25)
Verify Leads During Campaign Upload
The easiest method is to verify leads as you upload them to campaigns.
Create a new campaign or open an existing campaign
Navigate to the Leads section
Click "Add leads"
Check the "Verify leads" checkbox
Click "Upload all" or "Import emails" button
Leads upload to campaign
Verification process begins immediately if you have enough credits
Status shows "In verification queue" while processing
Updates to Valid/Invalid/Risky when complete
Verify Existing Leads in Campaign
If you've already uploaded leads without verification, you can verify them individually or in bulk.
Go to the campaign with unverified leads
Navigate to the Leads section
Click the checkbox to select leads
"Verify leads" button appears in top-right corner
Verification process begins immediately if you have enough credits
Leads show "In verification queue" status
Updates to Valid/Invalid/Risky when complete
Verify Leads in CRM
If you're in the CRM section, you can follow the steps below to verify leads:
Go to CRM
Choose either:
Lists → Open target list
Campaigns → Open target campaign
Click the checkbox to select leads
Next, click on the 'Enrich & AI' option. If the 'Enrich & AI' option disappears after selecting leads, it means the leads are from SuperSearch and have already been verified
Select Verification to validate emails.
Click Continue and select one from the 3 options (enrich first xx leads, enrich 100 leads or enrich all leads in the list.)
