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Inbox Placement: one-time tests

Updated over 2 weeks ago

You can run a one-time inbox placement test. Here is the walkthrough video:

The Inbox Placement plan is shareable across all the sub-workspaces you own.

Before running Inbox Placement tests, set the maximum number of inbox placement tests per day in the sending account settings:
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How to create One-time Inbox Placement tests

1. Log in to Instantly and navigate to the Inbox Placement section.

2. Click the β€œ+ Add New” button to start a new test.

3. Test name: Enter a name for your test in the "Test Name" field (e.g., "Dec 9"). Click "Continue" to proceed.

4. Test Type: Select One-time, ideal for a quick, single test to get immediate results. Click "Continue" after selecting the type.

5. Sending Method: Select how you want to send the test. Choose Option 1.

6. Recipient Mailboxes: Choose the regions and mailboxes you want to test (North America) and tick the boxes for specific spam filters to check (e.g., SpamAssassin, Gmail Spam Filter).

7. Advanced Options

  • Accounts to use: Select the accounts you want to send test emails from.

  • Campaign to use: Select an existing campaign

  • Write new copy: Write a new copy.

  • Sequence step: Select the step in the campaign

  • Test email copy: review or modify the email copy.

  • Delivery Optimization: Send test emails as text-only and disable open tracking. This setting is not available when we select 'Write a new copy'.

  • Delivery Mode:

    • One-by-one: sends test emails one at a time using a random delay

    • All-at-once: sends them all at once, with a delay of a few seconds between each email


Results & Insights

The results of the tests will appear in the "Results and Insights" tab.

  • Deliverability Insights - Shows the percentage of emails delivered to the Inbox, Spam, and Promotions/Updates folders.

  • Spam Filter Score - The score should be as low as possible; any score above 5 means that your emails are landing in spam.

  • Content Insights - will let you know if your email content is considered risky

  • AI Recommendations - helps you improve the quality of your email copy. It evaluates key elements of your email and offers specific feedback for improvement.

  • Blacklist report - Monitors your IPs and domains against 94 blacklists

  • Email Placement - detailed information about deliverability per sending account.

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