The Outside Instantly test allows users to evaluate email deliverability for campaigns sent from external platforms or email providers.
You can monitor inbox placement and spam triggers across non-Instantly accounts, and get detailed insights into email performance regardless of the sending tool used.
How to Run a One-Time Test for Outside Accounts
Go to the "Inbox Placement" section in your Instantly dashboard.
Click the “+ Add New” button to start a new test.
Name the Test:
Enter a name for your test in the "Test Name" field (e.g., "Dec 9").
Click "Continue" to proceed.
Select Test Type: One-Time Test during the setup process.
Set Outside Instantly as the sending method
Choose Recipient Mailboxes. Pick the inboxes and spam filters you want to check (e.g., Gmail, Web.de, SpamAssassin).
Copy the provided unique code and insert it anywhere in your email.
Launch the Test.
Send your email campaign to the provided list of test email addresses.
Interpreting the Results
Deliverability Insights - Shows the percentage of emails delivered to the Inbox, Spam and Promotions/Updates folder.
Spam Filter Score - The score should be as low as possible, any score above 5 means that your emails are landing in spam.
Content Insights - will let you know if your email content is considered risky
AI Recommendations - helps you improve the quality of your email copy. It evaluates key elements of your email and offers specific feedback for improvement.
Email Placement - detailed information about deliverability per sending account.
