You could encounter these challenges as a result of emails landing in spam:
Bad results from your cold email campaigns
Without visibility into your email performance, you can’t troubleshoot problems.
Your IPs or domains might get blacklisted, impacting future campaigns.
That's what the Inbox Placement feature helps with - providing you with the tools and insights to help your emails reach your ideal clients.
You can run unlimited deliverability tests for unlimited accounts with one Inbox Placement subscription, and the Inbox Placement feature will be enabled on all Instantly workspaces that you own.
What does Inbox Placement test?
It evaluates whether your emails land in the inbox or spam folder across different providers. It analyzes your email content for spam triggers, checks authentication protocols like SPF, DKIM, and DMARC, and monitors your IPs and domains against 94 blacklists.
It provides detailed insights into your email content and AI will offer suggestions for improvement.
Automated recurring tests help you keep track of your email performance over time and send alerts if problems like spam placement or low deliverability happen. This makes sure your campaigns stay effective. One of the best functionalities here is automation, which you can configure with specific triggers, like pausing campaign emails when inbox placement goes below X%, to protect your sender reputation.
How to run tests?
Here are the step-by-step guides for all Inbox placement tests:
One-Off tests - quick, single-use tests to analyze email deliverability for one-time campaigns.
Automated tests - recurring tests to track and improve email performance over time for ongoing campaigns.
Running tests from outside Instantly - analyze deliverability for emails sent through external platforms or providers.
Frequently Asked Questions
How does the Inbox Placement feature improve email deliverability?
By testing your emails across multiple accounts and ESPs, the feature identifies issues that may cause your emails to be marked as spam. It analyzes factors like content, authentication protocols (SPF, DKIM, DMARC), and blacklist status. With this information, you can make necessary adjustments to improve deliverability and ensure your emails reach your prospects.
Can I test multiple email accounts at once?
Yes, you can test unlimited email accounts simultaneously. This saves you time and ensures consistent deliverability across all your sending accounts without the need for manual, individual tests.
Which email providers are tested with the Inbox Placement feature?
Does the Inbox Placement feature monitor blacklists?
Yes, it monitors your IPs and domains against 94 blacklists.
How often can I run inbox placement tests?
You can run unlimited tests with one subscription. Additionally, you can schedule automated, recurring tests to continuously monitor your email deliverability over time.
What's the difference between sending emails "one by one" or "all at once"?
"One-by-one" sends the emails like how our campaign does, with some minutes of delay, and the "all-at-once" simply sends them all at once, with a minimal delay between emails.