SuperSearch helps you find more leads (over 450M contacts), get more verified emails with waterfall enrichment, and enrich contacts with AI for more context, which you can use in your email copy.
There are no complex workflows, just search, enrich, and add to the campaign.
Here is a full walkthrough of the feature:
1. Start with a Search
You can search for leads in two ways:
Use AI Search: Type your ideal lead description (e.g. “Founders of SaaS companies in New York with 50–100 employees”) in the search bar, then click AI Search.
Use Filters: On the left-hand side, you can filter manually by job title, industry, location, revenue, tech stack, keywords, and more.
2. Enrich Your Leads
Once your search results appear:
Click Enrich (top right).
Choose what you want to enrich:
Work email only
Full profile: Includes job title, LinkedIn URL, company description, headcount, and more.
You can also auto-update existing rows or set up enrichment to run on a schedule.
Then:
Pick how many leads to enrich (e.g., first 25).
Click Enrich Leads.
3. The Credit system
You now receive Instantly Credits, which are more flexible and offer more functionality than the Lead Finder credits.
The main difference is that Instantly Credits can be used across a range of actions:
1 credit for a verified email found by Instantly
2+ credits for a verified email from one of our data partners
AI enrichment starts at 0.5 credits, depending on the provider
The exact number of credits used will depend on the action.
Here’s how the plans with the new credit system work:
1,500 Growth Credits ($47/month)
5,000 Supersonic Credits ($97/month)
10,000 Hyper Credits ($197/month)
With this update, you get a full AI-powered outbound engine inside Instantly.
Check out the full breakdown of plans here.
4. How Waterfall Enrichment Works
SuperSearch checks multiple data providers in sequence:
If Provider A can’t find the email, Provider B tries next, and so on.
You get only verified emails.
Result: more complete and accurate contact lists.
Read more about Waterfall enrichment here.
5. Enrichment Options
After clicking Enrich, you can toggle on/off specific enrichment types:
Option | Cost per row | What it gives you |
Work Email | ~1.5 credits | Verified email |
Fully Enriched Profile | 0.5 credits | Contact details + company info |
Validate Email | 0.25 credits | Verifies existing emails in your list |
Job Listings | 0.5 credits | Active roles the company is hiring for |
Technologies | 0.5 credits | Tech stack used by the company |
News | 0.5 credits | Recent headlines or media mentions |
Funding Type | 0.5 credits | Funding status of the company |
6. AI & Scraping Enrichments
In the Enrich window, open the AI & Scraping tab. Here you can add powerful automations:
Option | Cost per row | What it does |
Use AI | 1 credit | Run AI prompts to generate custom content or fields |
AI Scraping Agent | 0.5 credits | Scrape data from websites |
AI Email Agent | 0.5 credits | Generate one personalized email per lead automatically |
Note: You can connect various AI models (like OpenAI, DeepSeek, Anthropic, Google) by adding your API key.
Enable Auto-Update Rows to keep outputs fresh over time.
6. Export or Send to Campaigns
When your list is ready:
Move leads directly into an Instantly campaign.
Export to Salesforce, HubSpot, Apollo, Lemlist, Smartlead, or Pipedrive (you need to add the app's API key in the Integrations section).
SuperSearch is built to be fast, simple, and usable without any technical setup. Just search, enrich, and launch your campaign.
FAQ
How many leads can I find?
SuperSearch taps into 450M+ contacts and runs real-time enrichment across 5+ providers to maximize your results.
What’s included in each lead?
You get the work email, job title, company name, location, LinkedIn URL, and additional info with enrichment: contact summary, contact headline, subindustry, company size, company description, and more.
Do I need to verify the leads?
No. The contact data is verified and ready to use. You can send it directly to your Instantly campaign or export it to any major provider.
What is waterfall enrichment?
If one provider can’t find an email, SuperSearch automatically tries the next. This means more verified leads per search.
Can I use AI for outreach?
Yes. You can run personalization prompts using company context to write custom outreach without leaving the platform.
How does the credit system work?
SuperSearch uses Instantly Credits:
1 credit = verified email by Instantly
2+ credits = verified email via partner provider
So on average, you will be spending approximately 1.5 credits per verified work email.
0.5 credits = AI enrichment
The total number of credits used per contact depends on the total number of actions.
What happens with my active Lead Finder Subscription?
Your subscription stays the same, you get more credits and more functionalities for the same price. As a bonus, we doubled your remaining credits for the first month!