SuperSearch helps you find more leads (over 450M contacts), get more verified emails with waterfall enrichment, and enrich contacts with AI for more context, which you can use in your email copy.
There are no complex workflows, just search, enrich, and add to the campaign.
Here is a full walkthrough of the feature:
1. Start with a Search
You can search for leads in two ways:
Use AI Search: Type your ideal lead description (e.g. “Founders of SaaS companies in New York with 50–100 employees”) in the search bar, then click AI Search.
Save Searches: Edit or delete saved searches
Recent Searches: Display the most recent searches
Use Filters: On the left-hand side, you can filter manually by job title, industry, location, revenue, tech stack, keywords, and more.
Document icon: Save searches to easily apply the same filters
Skip already owned: Checks all the leads that were previously acquired by the workspace and excludes them from the search results
Job titles: Include or exclude job titles. You can also filter Management level + Department.
Location: Filter leads by location
Industry and Keywords: Include or exclude certain industries or keywords
Employees size: Filter leads by employees size
Revenue: Filter leads by revenue
Lookalike domain: Use the Lookalike domain if you want the results to be similar to the domain you entered. Toggle between the broad and targeted searches.
Domains: Enrich domain lists or gather leads from domains. You can upload domains using CSV or Google sheet.
Job Listings: Search for companies looking to hire specific job roles
Technologies: Scan the technologies present on a website. Use it to target companies that use some of your competitor's services.
News: Recent headlines or media mentions
Funding type: Funding status of the company
Name: Filter leads by name
Company name: Include or exclude certain company names
2. Enrich Your Leads
Once your search results appear:
Click Find Email (top right).
Choose what you want to enrich:
Work email only: Verified emails. 1 credit for a verified email found by Instantly, 2+ credits for a verified email from one of our data partners
Full profile: Includes job title, LinkedIn URL, company description, headcount, and more.
Auto-Update Rows: You can also auto-update existing rows.
Only Enrich Leads with an Email: This is enabled by default to ensure only leads with work email will be enriched with profile so you don’t waste credits for leads without work emails.
Click 'Continue'
Pick how many leads to enrich (e.g., first 25).
Leads will be added to the Lead lists
3. The Credit System
You now receive Instantly Credits, which are more flexible and offer more functionality than the Lead Finder credits.
The main difference is that Instantly Credits can be used across a range of actions. The exact number of credits used will depend on the action.
1 credit for a verified email found by Instantly
2+ credits for a verified email from one of our data partners
AI enrichment starts at 0.5 credits, depending on the provider
Here are the plans with the new credit system:
1,500 Growth Credits ($47/month)
5,000 Supersonic Credits ($97/month)
10,000 Hyper Credits ($197/month)
With this update, you get a full AI-powered outbound engine inside Instantly.
Check out the full breakdown of plans here.
4. How Waterfall Enrichment Works
SuperSearch checks multiple data providers in sequence:
If Provider A can’t find the email, Provider B tries next, and so on.
You get only verified emails.
Result: more complete and accurate contact lists.
Read more about Waterfall enrichment here.
5. Enrichment Options
After clicking Enrich&AI in the list, you can toggle on/off specific enrichment types:
Option | Cost per row | What it gives you |
Work Email | ~1.5 credits | Verified email |
Fully Enriched Profile | 0.5 credits | Contact details + company info |
Validate Email | 0.25 credits | Verifies existing emails in your list |
Job Listings | 0.5 credits | Active roles the company is hiring for |
Technologies | 0.5 credits | Tech stack used by the company |
News | 0.5 credits | Recent headlines or media mentions |
Funding Type | 0.5 credits | Funding status of the company |
6. AI & Scraping Enrichments
In the Enrich window, open the AI & Scraping tab. Here you can add powerful automations:
Option | Cost per row | What it does |
Use AI | 1 credit | Run AI prompts to generate custom content or fields |
AI Web Research Agent | 0.5 credits | Scrape data from websites |
AI Email Agent | 0.5 credits | Generate one personalized email per lead automatically |
Note: You can connect various AI models (like OpenAI, DeepSeek, Anthropic, Google) by adding your API key or subscribe to Instantly Credits to use Instantly's AI account.
Advanced options:
Overwrite output rows if they already exist: Generate new results if the output is already present.
Auto-Update rows: Enable the option to keep outputs fresh over time.
Skip leads without an email: Run prompts only for leads with work email so you don’t waste credits for leads without work emails.
Generate test output: Generate test output to ensure the prompt is working as expected.
6. Export or Send to Campaigns
When your list is ready:
Actions: Add, filter, or export leads in the list.
Add leads to the list
Export leads to Salesforce, HubSpot, Apollo, Lemlist, Smartlead, or Pipedrive (you'll need to connect to these apps in the Integrations V2 section).
Filter leads by lead statuses, lead owner, and conditions
Delete the list along with its associated leads
Edit the list name and the list owner
Select leads: Tick the box to select leads.
Select first x results: Download, assign, delete, and move leads
Select all results: To prevent leads from being mistakenly deleted, the delete option has been intentionally removed when you select all results.
Move: Select leads in the list to move them directly to your campaign or another list. Please note that only leads with a work email will be moved to the campaign.
Copy Leads: Enable the option to keep the original leads in the source lists.
Check for duplicates across All campaigns: Check the options to prevent uploading leads that already exist in another campaign. Uncheck the options if you wish to allow duplicate leads in different campaigns.
Row actions: You can also bulk manage selected leads.
Download selected leads
Send a one-off email to a lead
Assign leads to team members
Download selected leads
SuperSearch is built to be fast, simple, and usable without any technical setup. Just search, enrich, and launch your campaign.
FAQ
1. How many leads can I find?
SuperSearch taps into 450M+ contacts and runs real-time enrichment across 5+ providers to maximize your results.
2. What’s included in each lead?
You get the work email, job title, company name, location, LinkedIn URL, and additional info with enrichment: contact summary, contact headline, subindustry, company size, company description, and more.
3. Do I need to verify the leads?
No. The contact data is verified and ready to use. You can send it directly to your Instantly campaign or export it to any major provider.
4. What is waterfall enrichment?
If one provider can’t find an email, SuperSearch automatically tries the next. This means more verified leads per search.
5. Can I use AI for outreach?
Yes. You can run personalization prompts using company context to write custom outreach without leaving the platform.
6. How does the credit system work?
SuperSearch uses Instantly Credits:
1 credit = verified email by Instantly
2+ credits = verified email via partner provider
So on average, you will be spending approximately 1.5 credits per verified work email.
0.5 credits = AI enrichment
The total number of credits used per contact depends on the total number of actions.
7. What happens with my active Lead Finder Subscription?
Your subscription stays the same, you get more credits and more functionalities for the same price. As a bonus, we doubled your remaining credits for the first month!