Instantly offers different plans and services to match your outreach needs. This guide explains all available plans, what's included, and how to choose the right one.
Outbound: Connect and warm up unlimited email accounts, upload leads, and send campaign emails.
Data Credits: SuperSearch, lead enrichment, lead verification, AI reply agent, AI sales agent, AI Recruiting Agent, AI Investment Agent, AI User Research Agent, AI Partnership Agent, and Website Visitors.
Add-ons:
CRM: Manage emails, calls, SMS, tasks, and LinkedIn connections within a single platform.
Inbox Placement: Test email deliverability and spam scores.
Done-For-You (DFY)/Instantly Airmail/Pre-Warmed Services: Purchase domains and email accounts
Outbound Plans
This is the core plan for running cold email campaigns in Instantly. It allows you to connect and warm up unlimited email accounts and launch campaigns.
To choose the right Outbound plan, consider the monthly email volume needed and the number of contacts to upload across all campaigns. Learn about the plan comparison to choose the best option for your needs.
Free trial: 250 uploaded contacts + 1,000 emails
Growth plan($47/month): 1,000 uploaded contacts + 5,000 emails monthly
Hyper Growth plan($97/month): 25,000 uploaded contacts + 125,000 emails monthly
Light Speed plan($358/month): 100,000 uploaded contacts + 500,000 emails monthly
Each Outbound Add-on($87/month): Extra 25,000 uploaded contacts + 125,000 emails monthly (available for Hyper Growth or Light Speed plans)
Important: The uploaded contact limit is a fixed limit across all campaigns, not per month.
Data Credits
With the Data Credits plan, you can access:
Credit usage varies by action. To choose the right Data Credits plan, consider how many credits you'll need:
Free trial: 100 trial credits
Nano credits: $9/month for 150 credits
Growth credits: Starts at $47/month for 1,500 credits
Supersonic credits: Starts at $97/month for 5,000 credits
Hyper credits: Starts at $197/month for 10,000 credits
Each Data Credits Add-on(available for Hyper credits and above): $425/month for 50,000 credits
To view your current balance:
Go to the Billing page
Click the Data Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
Example: If the tab shows "1,000 out of 1,500 credits," you're on the Growth Credits monthly plan (1,500 credits allocation) with 1,000 credits remaining.
Important: If you only have the Data Credits plan without an Outbound plan, you're limited to uploading 250 leads to campaigns.
Add-ons
The AI CRM helps you manage emails, calls, SMS, tasks, and LinkedIn connections within a single platform.
You can track different stages of lead statuses and custom flows based on specific conditions, improving the targeting and efficiency of sales campaigns.
Growth CRM: $47/month
Hyper CRM: $97/month
This feature evaluates whether sent emails are more likely to land in the inbox or spam folder across different providers, examines your email copy for spam triggers, inspects authentication protocols like SPF, DKIM, and DMARC, and monitors your IPs and domains against 94 blacklists.
Growth Inbox Placement($47/month): Unlimited one-time tests
Hypergrowth Inbox Placement($97/month): Unlimited one-time and automated tests
Domains & Email Accounts
You can purchase domains and email accounts from Instantly if you don't have existing ones.
Pre-warmed Google Accounts: Purchase already warmed-up email accounts with an established sender reputation so you can start sending campaigns on day 1
DFY Google Accounts: Purchase new domains with Google Workspace accounts.
Instantly AirMail Accounts: Purchase new domains with high-volume sending accounts powered by Airmail (Instantly's native email-sending infrastructure for cold outreach)
Pricing:
Each domain: $15 per year
Each Pre-warmed Google email account: $10 per month
Each Done-For-You Google email account: $5 per month
Each Instantly Airmail email account: $4 per month
You can manage domains and email accounts purchased from Instantly in the Email Accounts & Domains section.
Get Password: Download login credentials for your DFY Google or Pre-warmed Google email accounts
Domain Forwarding: Manage forwarding settings to redirect leads to your primary domain
Check Purchase Date: View when each DFY domain and email account was purchased. Pre-warmed domains will show the registration date since they are existing domains
Check Status: Click the domain to check the current status of your email accounts (Active/Canceled)
Cancellation: Click the domain to cancel email accounts as needed
Important: DFY/Airmail/Pre-warmed subscriptions only provide domains and email accounts. Without an active Outbound plan, your DFY/Airmail/Pre-warmed accounts will be paused automatically after the trial period.