You can track which leads are engaging with your emails to measure campaign effectiveness. Open Rate measures the percentage of leads who opened at least one email in your campaign.
Open Rate = (Number of opens / Number of 'Sequences started') × 100%
'Sequences started' only reflects the number of leads who received Step 1 and does not include follow-up emails.
How to Enable Open Tracking
Step 1: Set Up Custom Tracking Domain (Recommended)
Before enabling open tracking, set up a custom tracking domain for better deliverability.
Go to the Email Accounts dashboard
Click on the email account
Navigate to the Settings section in the pop-up window
Scroll down to find the Custom Tracking Domain setting
Step 2: Enable Tracking in Your Campaign
Open your target campaign
Go to the Options section
Enable 'Open tracking'
Save changes
Why Open Tracking Might Not Work
If your open rate shows 0% or isn't tracking properly, check these conflicting settings:
1. Delivery Optimization
Delivery Optimization improves deliverability by sending text-only email, but removes tracking capability.
Send emails as text-only(no HTML)
When enabled, this sends all emails as plain text
Plain text emails cannot include tracking pixels
Result: Opens won't be tracked for all steps
Send first email as text-only
When enabled, this sends the first email as plain text
Plain text emails cannot include tracking pixels
Result: Opens won't be tracked for Step 1
To track opens:
Open your campaign
Go to Options section
Find "Delivery Optimization" feature
Disable the two setting if you need open tracking
2. Advanced Deliverability Settings
Always send first email as text-only
Removes HTML and tracking pixels from all Step 1 emails
Result: No open tracking for first emails across all campaigns
Disable Open Tracking
Global setting that turns off tracking across all campaigns
Result: No open tracking for all campaign emails
To track opens:
Go to Advanced Deliverability
Find these two settings
Disable both if you need open tracking
Save changes
How to Check Leads Who Opened Your Emails
You can easily identify engaged prospects who opened but haven't replied yet.
Steps to filter:
Go to the Campaign - Leads tab
Click the 'Filter' button
Select 'Email opened, No reply' status
View your filtered results
How to Check Open Activities
From Activity Tab
This section provides a comprehensive view of the leads' activities, including which steps were opened.
Open the target campaign
Navigate to the Analytics tab
Scroll down to the Activity section
Create a filter to check Email Opened activities
From Leads Section
You can check open activity for a specific lead here:
Open the target campaign
Go to the Leads tab
Click the target lead
In the pop-up window, go to Activities section
Check the Opened logs
