You can track which leads are engaging with your emails to measure campaign effectiveness. Open Rate measures the percentage of leads who opened at least one email in your campaign.
Open Rate = (Number of opens / Number of 'Sequences started') × 100%
'Sequences started' only reflects the number of leads who received Step 1 and does not include follow-up emails.
How to Enable Open Tracking
Step 1: Set Up Custom Tracking Domain (Recommended)
Before enabling open tracking, set up a custom tracking domain for better deliverability.
Go to the Email Accounts dashboard
Click on the email account
Navigate to the Settings section in the pop-up window
Scroll down to find the Custom Tracking Domain setting
Step 2: Enable Tracking in Your Campaign
Open your target campaign
Go to the Options section
Enable 'Open tracking'
Save changes
Step 3: Check Delivery Optimization Setting
Delivery Optimization disables open tracking to improve deliverability.
Go to campaign's Options section
Look for "Delivery Optimization"
Send emails as text-only(no HTML): Disable it to track opens for all steps. When enabled, this sends all emails as plain text, and opens won't be tracked for all steps in the campaign
Send first email as text-only: Disable it to track opens for Step 1. When enabled, this sends the first email as plain text, and opens won't be tracked for Step 1
Step 4: Check Advanced Deliverability Settings
Global settings override campaign tracking settings:
Always send first email as text-only:
Removes HTML and tracking pixels from Step 1 emails across all campaigns
Disable it to track opens for Step 1
Disable Open Tracking
Global setting that turns off open tracking across all campaigns
Disable it to track opens
How to Check Leads Who Opened Your Emails
You can easily identify engaged prospects who opened but haven't replied yet.
Go to the Campaign - Leads tab
Click the 'Filter' button
Select 'Email opened, No reply' status
View your filtered results
How to Check Open Activities
From Activity Tab
This section provides a comprehensive view of the leads' activities, including which steps were opened.
Open the target campaign
Navigate to the Analytics tab
Scroll down to the Activity section
Create a filter to check Email Opened activities
From Leads Section
You can check open activity for a specific lead here:
Open the target campaign
Go to the Leads tab
Click the target lead
In the pop-up window, go to Activities section
Check the Opened logs
