Campaign Options 👨‍💻

Check this article to understand the different options you'll find within your campaign, and how they work.

Updated over a week ago

Campaign settings are very important for the campaign to work smoothly and we collected all the settings in Campaign - Options.


Standard campaign options

  • Accounts To Use - Just select all the accounts you want to use for this campaign. This is the real superpower of Instantly. It will start sending emails from all of these accounts automatically.

    You can connect unlimited amount of email accounts to campaign

  • Stop sending emails on reply or auto-reply - Stops the sequence for the lead who has replied or auto-replies. This is recommended.

  • Enable open tracking - track how many times your emails have been opened and by whom

  • Link tracking - track how many times prospects clicked on the links from your email

  • Delivery optimization feature - not only removes the HTML styling but also disables open tracking.

    Open tracking uses a tracking pixel (1x1 pixel image embedded in the email copy) for calculating email opens. Since this feature removes the image pixel from your emails, it will not be possible to track email opens.

  • Daily Sending Limit - We recommend sending max 30-50 (including warmup) emails per day per email account for best results, so just multiply your added accounts in this campaign by 30 to set this number.


Advanced campaign options

  • Minimum time: minimum time gap between each email sent

  • Random additional time: adding a random number, let's say 3 minutes, the system waits for at least 7 minutes (minimum time gap set by user), and then randomizes the waiting period anywhere from 1-3 minutes additionally, to make it more humanly. It is up to you to decide how much Random additional time you want to set. You can also leave the default random time which is 0.

  • Max new leads: the number of new leads you want the sequence to start for per day.
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    Let's say you had 1000 leads to start with - if you set "Max new leads" to 100, it will only start step 1 of the sequence for 100 new leads per day. This setting is only a limit capacity, not a definite limit.

    In order to stop reaching out to any new leads, you will have to type "-1" inside the "Max new leads" section.

  • Prioritize new leads: The campaign will first send Step 1 emails to available leads, instead of sending follow-ups. Only available to the Hyper Growth and Light Speed plan.

    By default, the campaign will first send follow-ups and then contact new leads. Enabling this feature will override the default setting. So, even if you have set the Max new leads to X, the follow-ups will still be prioritized unless you check the "Prioritize reaching out to new leads over scheduled follow-ups" option.

  • Auto optimize A/Z testing: Our algorithm automatically analyses multiple variants of an email (A, B, C...Z) to determine which version performs the best based on defined winning metrics - reply rate, click rate, or open rate.

  • Provider matching: this feature will try to match your sending inboxes with your recipient’s inboxes. (your Google accounts send emails to Google leads, Outlook accounts send to Outlook leads, etc).

  • Stop campaign for company on reply: enabling this feature will stop sending emails to leads with the same domain (from the same company) as the lead that just replied.

    Auto-replies do not trigger a stopping campaign for a company, even if both Stop on Auto-reply and Stop campaign for company on reply are switched on.

If you have 'Stop campaign for company on reply' enabled, and receive a reply from a lead, the other leads under the same domain will be marked as Completed and Reply from company.

  • Insert unsubscribe link header: Automatically adds an unsubscribe link to email headers for one-click unsubscription by supported email providers. To learn more about it, please check this article.

  • Allow risky emails: When using verification, allow emails that are marked as risky to be contacted, or disable BounceProtect to allow skipped emails to be contacted.​

  • Add CC and BCC: if you have this feature enabled, a copy of the campaign email will be sent to these addresses too.

That’s it. Now you can launch your campaign.

Instantly will start sending out emails every day automatically from all your connected accounts and you just need to keep an eye on the campaigns.😎

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