To automate your process even further, you can automatically create a contact in HubSpot when a lead is marked as Interested in Instantly by setting up a Zapier.
Here are the steps to create a contact in HubSpot when a lead is marked as Interested in Instantly:
Go to Integrations —> App —> Copy Zapier API Key
In your Zapier account, click on Create new Zap, select Instantly and New Event
Select Instantly account or connect it by pasting the Zapier API key.
In the Configure tab, select the campaign and for event type, choose 'Lead is marked as interested.'
Test the trigger. You can hover the cursor over the 'Event' to check the details and the reply text from the lead.
Then click + to add HubSpot and select event: Create Contact. Click Continue.
Sign in to your HubSpot account to connect it with Zapier.
Map the contact fields accordingly.
Test the trigger and then check your HubSpot to confirm if the test contact has been added to HubSpot. Then publish your Zap.
