If opportunities aren't appearing in your CRM or analytics, follow this troubleshooting guide to identify and fix the issue.
Check Your Time Range
You may be viewing a narrow time range that doesn't include when opportunities were created.
Look at the Date filter in the CRM Opportunities or Campaign Analytics
Click the Date filter dropdown
Select a longer period: Last 3/6/12 months
Verify Lead Statuses
Only leads with positive statuses count as Opportunities. Check if you have leads with positive statuses:
Go to CRM → All Leads
Click the "Filter" button
Select positive statuses:
Interested
Meeting Booked
Meeting Complete
Closed/Won
Any positive custom labels
Confirm Positive Label Settings
Your custom labels may not be configured as "positive" in your account settings. Negative or neutral custom labels won't appear
Go to Account Settings → Lead Labels
Review your custom labels
Confirm the labels are marked as "Positive"
If custom labels aren't marked as positive, please create a new label. The interest status of labels cannot be edited after creation.
Enable Custom Statuses in Opportunities
By default, only the Interested, Meeting Booked, Meeting Completed, and Won statuses are displayed in the CRM Opportunities.
Your custom positive labels may not be enabled in the Opportunities view.
Go to CRM → Opportunities
Click the gear icon (⚙️) next to the "All users" option
Review the list of available custom labels
Tick/check the positive labels you want to see in Opportunities
Duplicate Opportunities from Multiple Campaigns
Global lead status synchronization is enabled by default. The same lead in multiple campaigns may create duplicate opportunities.
If a lead exists in Campaign A and Campaign B
You mark them as "Interested" in Campaign A
System automatically updates their status to "Interested" in Campaign B
Result: Same lead creates two opportunities (one per campaign)
If you don't want leads to share statuses across campaigns:
Go to Preferences
Find "Disable global lead status synchronization"
Enable/turn on this setting
Click "Save"
What this does:
Lead statuses become campaign-specific
Marking John as "Interested" in Campaign A doesn't affect Campaign B
Each campaign has independent lead status
Reduces duplicate opportunities
Historical Data in Opportunities
Opportunities in campaign analytics include all historical data for leads that were ever marked as positive, even if their status was later changed to negative or the lead was deleted from the campaign.
CRM Opportunities, on the other hand, will remove leads whose status changed to negative, but deleted positive leads still appear.
Scenario 1: Status Changed from Positive to Negative
A lead is marked "Interested" on February 1st, then changed to "Not Interested" on February 15th.
CRM Opportunities: No longer shows this lead
Campaign Analytics: Still counts this opportunity
Scenario 2: Positive Lead Deleted from Campaign
A lead is marked "Meeting Booked," then later deleted from the campaign.
CRM Opportunities: Still shows this deleted lead
Campaign Analytics: Still counts this opportunity
Managing CRM Opportunities
While you cannot remove opportunities from campaign analytics, you can remove them from the CRM by changing the lead's status to Negative or Neutral.