If leads replied positively but are missing from your CRM opportunities or analytics, follow this guide to identify what might be causing it and how to fix it.
Check Your Time Range
You may be viewing a narrow time range that doesn't include when opportunities were created.
Go to CRM Opportunities -> Filters -> Time range
Go to the Analytics section of the campaign -> Click the Date filter dropdown
Select a longer period: Last 3/6/12 months
Verify Lead Statuses
Only leads with positive statuses count as Opportunities. Check if you have leads with positive statuses:
Go to Leads → All Leads
Click "Actions -> Filters -> Lead Status"
Select positive statuses:
Interested
Meeting Booked
Meeting Complete
Closed/Won
Any positive custom labels
Confirm Positive Label Settings
Your custom labels may not be configured as "Positive" status. Negative or neutral custom labels won't be counted as Opportunities.
Go to Lead Labels
Review your custom labels
Confirm the labels are in "Positive" status
If custom labels aren't in Positive status, please create a new label. The interest status of labels cannot be edited after creation.
Enable Custom Statuses in Opportunities
By default, only the Interested, Meeting Booked, Meeting Completed, and Won statuses are displayed in the CRM Opportunities.
Your custom positive labels need to be enabled manually in the Opportunities view.
Go to CRM → Opportunities
Click "Filters"
Tick/check the positive labels you want to see under the Stages dropdown
Global Lead Status Synchronization
Global lead status synchronization is enabled by default. This can create duplicate opportunities, as the same leads across multiple campaigns share the same status.
If a lead exists in Campaign A and Campaign B
You mark them as "Interested" in Campaign A
The system automatically updates their status to "Interested" in Campaign B
Result: The same lead creates two opportunities (one per campaign)
If you don't want leads to share statuses across campaigns:
Go to Preferences
Find "Disable global lead status synchronization"
Enable/turn on this setting
Click "Save"
What this does:
Lead statuses become campaign-specific
Marking John as "Interested" in Campaign A doesn't affect Campaign B
Each campaign has independent lead status
Reduces duplicate opportunities
Historical Data in Opportunities
Opportunities in campaign analytics include all historical data for leads that were ever marked as positive, even if their status was later changed to negative or the lead was deleted from the campaign.
CRM Opportunities, on the other hand, will remove leads whose status changed to negative, but deleted positive leads still appear.
Scenario 1: Status Changed from Positive to Negative
A lead is marked "Interested" on February 1st, then changed to "Not Interested" on February 15th.
CRM Opportunities: No longer shows this lead
Campaign Analytics: Still counts this opportunity
Scenario 2: Positive Lead Deleted from Campaign
A lead is marked "Meeting Booked," then later deleted from the campaign.
CRM Opportunities: Still shows this deleted lead
Campaign Analytics: Still counts this opportunity
Managing CRM Opportunities
While you cannot remove opportunities from campaign analytics, you can remove them from the CRM by changing the lead's status to Negative or Neutral.