How to use Global Block List 🌎🚫

Check this article if you'd like to block certain leads from ever getting imported in any of your campaigns. πŸ™…β€β™‚οΈ

Sanchit Singh avatar
Written by Sanchit Singh
Updated over a week ago

Global block lists allow you to block out an entire domain or a specific email from being imported in your campaigns.
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ο»ΏSo for example, you can use it to block:

  • mycompetitor.com (blocks all leads on that domain)

  • [email protected] (block specific email account)

The Google Sheet blocklist is applied during the importing/uploading of lead data, and the Default blocklist is applied both during the uploading of lead data and across ongoing campaigns.

When you import new leads, our system always checks them against the blocklist.

Additionally, if a lead is already imported into any campaign within the same workspace, our Default blocklist feature will now automatically prevent emails from being sent to them if they are subsequently added to the blocklist.

This applies to the domain entries as well. If you've added a domain to the Default blocklist, it will prevent uploading leads with the specific domain and stop the emails to leads with the same domain in all of your active campaigns on that workspace.


You can find the button to add the global block list within your settings.

πŸ‘‰ There are four ways you can add emails or domains to the global blocklist:

  • Automatically add uninterested leads to a blocklist

  • Google Sheets

  • Default option

  • Remove a lead from Unibox

Automatically add unsubscribed lead

πŸ‘‰ Go to Preferences and enable "Automatically add unsubscribes to blocklist"


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Google sheets

πŸ‘‰ Make a new google sheet, and in the first column of your sheet, add a first row that says 'Blocked', followed by the emails you'd like to block.

πŸ‘‰ Click on the share button on the top right of your Google Sheets page.

πŸ‘‰ Click 'Change' below "Get link".

πŸ‘‰ Change permissions to "Anyone with the link as Editor"

πŸ‘‰ Click on "Copy link" and paste it back into Instantly.

πŸ‘‰ When you finally click "Set block list", Instantly will notify you of the number of rows that have been imported, and inform you that these are now saved.

πŸ‘‰ Delete columns B-Z so that your Google Sheet is simpler for you to keep track of (Optional)

Default option

πŸ‘‰ You can make a Google sheet, CSV or add them manually, and in the first column of your sheet, add a first row that says 'Blocked', followed by the emails you'd like to block.

On this option, you'll need to enter the email address, not only the domain.

πŸ‘‰ After you upload your file, you'll be able to manage your global blocklist inside your workspace


Possible issues uploading Blocklist

  • The file is not public or is not shared as an editor. Please share the link of the document with "access to edit".

  • Google sheet has more than one column.

Please make sure the sheet has only one column.

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