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Global Blocklist

Learn how to block certain leads from ever getting imported or contacted in any of your campaigns

Updated yesterday

The Global Blocklist is a workspace-wide feature that prevents specific email addresses or entire domains from being imported into campaigns or being contacted.

When you import leads, Instantly automatically checks them against your blocklist(watch the walkthrough video here):

  • Block Entire Domains: mycompetitor.com

  • Block Specific Email Addresses: [email protected]

When blocking an entire domain, please enter only the domain name without the "@" symbol.


Blocklist Tab

The blocklist tab is checked both during the upload and across ongoing campaigns.

  • Leads in the Blocklist tab will not be imported into any campaigns.

    Leads in the Blocklist tab will not be contacted, even if they already exist in the campaign within the workspace.

Steps to add leads to the Blocklist Tab:

  • File format:

    • First column must be named "Blocked"

    • Each row contains one email address or domain

    • No extra columns needed

    • Single sheet in the CSV file

  • Go to Blocklist tab

  • Click "+Import" button

  • Choose your preferred method(Download template):

    • CSV file

    • Enter data manually

    • Google Sheets

  • Confirm import


Google Sheets Blocklist

The Google Sheet blocklist is checked only when importing or uploading leads. If you need to block emails to leads already in your active campaigns, use the Blocklist tab.

Steps to prepare your Google sheet:

  • Create or use sample sheet

  • Format the sheet:

    • Column A, Row 1: Enter "Blocked"

    • Column A, Rows 2+: Enter emails/domains to block

    • Delete columns B-Z

  • Set sharing permissions:

    • Click "Share" button (top right)

    • Click "Change" below "Get link"

    • Change to "Anyone with the link as Editor"

    • Click "Copy link"

  • Connect to Instantly:

    • Go to Blocklist β†’ Google Sheets

    • Paste the Google Sheets link

    • Click "Set blocklist"

  • Confirmation:

    • Instantly will show number of rows imported

    • Entries are now saved to your blocklist


Automatic Blocklist: AI Blocklist Triggers

Automatically add leads to your blocklist based on their status or reply content. Available to Hyper Growth and above plans.

Steps to set up AI Blocklist Triggers:

  • Go to the Blocklist -> AI Blocklist Triggers

  • Switch the toggle to automatically add Unsubscribed leads to the blocklist

  • Or automatically add leads in certain statuses to the blocklist

  • Or automatically blocklist leads whose replies contain specific phrases. Use semicolon (;) to separate texts or phrases


Add Leads to Blocklists from Unibox

You can also add leads to the blocklist from Unibox. Here are the steps:

  • Go to Unibox

  • Open the reply from the lead you wish to block

  • Click the three dots (...) in the top right corner

  • Select Add to blocklist. This option will also remove this reply.


Managing Your Blocklist

Domain Search:

  • Click "Domain Search" filter

  • View only blocked domains (not individual emails)

Download CSV:

  • Select entries using checkboxes

  • Click "Download CSV"

  • Export selected emails/domains

View Timestamp:

  • See when each entry was added

Remove Entries:

  • Select entries using checkboxes

  • Click "Delete" or trash icon

  • Confirm removal

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