Unibox is a built-in centralized master inbox where you get all the replies from your leads. It will show all the emails from your connected inboxes, sent by the leads that you contacted.
So instead of logging in to your email provider for each account, or setting up forwarding for each account to your main inbox, you can access all the emails in one place.
There are 8 default tabs in Unibox, you can add more by creating custom labels.
All emails
Interested
Meeting booked
Meeting complete
Closed
Out of Office
Wrong person
Not interested
How to manage Unibox
1. Once you receive an email, and the reply tracker registers it, it will appear in the "All" tab.
After you read the email you can change its status.
2. You can hit a reply button to reply directly to the lead. The reply will be sent from the same account that was used in the campaign to send the email.
3. If your lead added a contact to CC, you can select "Reply All" by clicking on the arrow on the Reply button:
4. All the accounts that you connected to Instantly, and that you use for sending, will be integrated into Unibox. You can filter through the accounts by clicking on "All Inboxes" and choosing the sending account from the drop-down list.
You can use this feature if there are multiple employees signed in under one license, and each one of them is responding to their emails.
5. You can filter the replies with the Campaigns filter. Click on "All Campaigns" to choose a campaign from which you want replies to show.
6. Another way to filter emails is by using the search. Enter the domain or the email address of the lead.
7. Also, Unibox will show all the previous communication in the main window. So you can scroll down and see any previous messages sent and received.
8. You can delete the email thread from Unibox, but not from your main inbox.
Click on the three dots
Select "Delete email"
9. Clicking on the "Delete lead/ Add to Blocklist" button allows you to:
Delete the lead from the campaign
Delete all the leads with the same domain (from the same company)
Add this lead to the blocklist
This way you will not have to search for them inside the campaigns, remove them, or add them to the blocklist manually.
10. If you need to schedule the reply to go out at a later time or date, you can use the "Send Later" feature.
Simply choose the date and time and click on Schedule Send
Once set, if needed, you can cancel it by going to the "Scheduled emails" tab.
You can check more details on how to schedule a reply here.
Best practices on how to reply to leads
As soon as you get a reply to an initial cold email, you need to come up with a response to keep the conversation’s momentum going or schedule a call.
Here is what you should do when you get a positive response to your cold email:
Understand your prospect’s intentions
reply as quickly as possible
Have a call within 24-48h, helps with show up rates
Make it all about them
Don’t overwhelm them with too much information
Answer all their questions
Replying to interested leads
We created a guide that helps you turn interested leads into clients. Read about it here.
Respond to every opportunity
Before you respond to leads, you want to qualify them. If they aren’t interested, you can put the lead into "Not Interested" folder or remove them.
Don’t leave interested people hanging in the dark, respond to every single person who contacts your business. Building relationships is key to the success of any business. Regardless of whether or not these conversations will result in conversions, you should invest time in talking with those who show an interest in your business.
Even if the lead doesn’t look as interested as you’d like when you first read the email, it can actually turn into a client. So give every opportunity a chance.