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How to manage the Unibox & Best Practices on how to reply to leads

Use Unibox to reply to the leads directly from Instantly.

Updated over a week ago

Unibox is a built-in centralized master inbox where you get all the replies from your leads. It will show all the emails from your connected inboxes.

Instead of logging in to your email provider for each account, or setting up forwarding for each account to your main inbox, you can access all the emails in Unibox.


How to manage replies in Unibox

  • Status: Filter replies by available lead statuses. You can also add more by creating custom labels.

  • All campaigns: Filter replies by campaigns to check replies from a specific campaign.

  • All inboxes: Filter replies by sending accounts to check replies from a specific account.

  • More ->Inbox: Replies you received

  • More -> Unread only: Check unread replies only

  • More -> Reminders only: Set reminders to follow up on emails

  • More -> Scheduled emails: Schedule a reply to go out at a later time or date

  • More -> Sent: View campaign emails sent from Instantly

Another way to filter replies is by using the search feature. Simply enter the domain or the email address of the lead.

  • Move: Move leads to a subsequence or another campaign directly in Unibox

  • Note: Add a note for this reply/lead

  • Find similar leads: Find similar leads in SuperSearch

  • Mark as unread: Mark this reply as unread

  • Edit lead: Edit lead details

  • Set Reminder: Set a reminder to follow up on emails


How to reply to emails in Unibox

You can reply to emails directly in Unibox with Hyper Growth or Light Speed plans. If you're on the Growth plan, you can only preview replies in Unibox and will need to log in to your original mailbox (e.g., Gmail) to send or forward replies.

To send or forward replies in Unibox, please follow the steps below:

  • Open the email in Unibox

  • Click the "Reply" or 'Forward' button at the bottom

  • If your lead added CC recipients in the reply, you can select "Reply All" by clicking on the arrow on the Reply button


How to delete emails in Unibox

Deleting emails from Unibox won't affect the emails in your original mailbox - they'll remain there.

1. Delete individual emails from Unibox:

  • Open the reply in Unibox

  • Click on the three dots(...) in the top right corner

  • Select "Delete email" to remove the email thread from Unibox. You can still check this reply in your original mailbox.

2. Bulk delete emails from Unibox:

  • Tick the box to select one email first

  • Hover over the checkbox to see replies in bulk

  • Select the trash icon to remove multiple emails at once


How to delete leads in Unibox

To delete leads in Unibox, please follow these steps:

  1. Open the reply in Unibox

  2. Click on the three dots(...) in the top right corner

  3. Select "Delete lead/Add to Blocklist" from the dropdown menu. This option allows you to:

    • Delete all the leads with the same domain (from the same company)

    • Delete the lead from all campaigns

    • Add this lead to the blocklist. Please note that this option will also remove this reply.


Best practices on how to reply to leads

As soon as you get a reply to an initial cold email, you need to come up with a response to keep the conversation’s momentum going or schedule a call.

Here is what you should do when you get a positive response to your cold email:

  • Understand your prospect’s intentions

  • reply as quickly as possible

  • Have a call within 24-48h, helps with show up rates

  • Make it all about them

  • Don’t overwhelm them with too much information

  • Answer all their questions

Replying to interested leads

We created a guide that helps you turn interested leads into clients. Read about it here.

Respond to every opportunity

Before you respond to leads, you want to qualify them. If they aren’t interested, you can put the lead into the "Not Interested" folder or remove them.

Don’t leave interested people hanging in the dark; respond to every single person who contacts your business. Building relationships is key to the success of any business. Regardless of whether or not these conversations will result in conversions, you should invest time in talking with those who show an interest in your business.

Even if the lead doesn’t look as interested as you’d like when you first read the email, it can actually turn into a client. So give every opportunity a chance.

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