Considering the security and privacy of the recipient's address, and for technical reasons, there can't be a system that accurately identifies which emails landed in the lead's inbox and which went to their spam folder.
However, our Inbox Placement feature can help evaluate whether your emails are more likely to land in the inbox, promotions, or spam folders, and provide detailed deliverability insights.
It helps by automating placement tests, providing insights into blacklists, spam triggers, and email health, allowing you to optimize campaigns and improve deliverability while spending less time on manual tasks.
In a nutshell, ultimately deliverability of the email accounts can only be speculated based on the following factors.
Your own domain's reputation and how old it is.
Reputation of email service provider's IP.
Whether or not you are using SPF, DKIM, and DMARC.
If there are any links/images that you have included, even the open tracking pixels can have an impact.
How to check the deliverability score
You can also check the deliverability score (and if everything is set up correctly) in the campaign by following the steps below:
Go to the Campaign -> Sequence editor
Click on the 'Preview' button
Check deliverability score. This feature is available with the Hyper Growth or Light Speed plan.
Pro Tip for better deliverability:
Be sure to keep your email content relevant and valuable to your recipients.
Use subject lines that accurately reflect the content of your email and avoid using misleading or clickbait subject lines.
Provide a clear and easy-to-find unsubscribe link in your emails to help reduce the number of spam complaints, or let the user know they can unsubscribe at any time by replying to you.
Remove inactive or invalid leads from your list to avoid bounces.
Conduct A/B testing and analyze the results to continually improve the effectiveness of your email campaigns.
Choose an email service provider that has a good reputation and provides the necessary tools and features to ensure deliverability.