To help you improve overall campaign performance, we developed Advanced Deliverability features. These tools give you better control over your email outreach, and you can access them under the "Advanced Deliverability" section in your Settings.
AI Lead Filtering
Available to users on HyperGrowth, Light Speed, and Enterprise plans
1. AI Filtering for Leads That Are Unlikely To Respond
Our AI can now identify leads that are less likely to respond to your campaigns. You can:
Send as usual – No special filtering, send emails to them as usual
Skip – Skip these leads entirely if their sequences haven’t started
Send Last – Send to these leads after other leads in your campaign.
This helps optimize the performance of your campaigns, based on response likelihood!
2. Managing Hostile Prospects with AI
Our AI also helps identify leads that may engage negatively, such as reporting emails as spam or responding with abusive language. To handle these prospects, you can:
Send as usual – No special filtering, send emails to them as usual
Skip – Skip these leads entirely if their sequences haven’t started
Send Last – Send to these leads after other leads in your campaign.
This helps protect your sender reputation by managing the leads that are more likely to engage negatively.
Deliverability Optimization
We’ve added a set of deliverability optimization features to improve your email health:
Disable Open Tracking: Turn off open tracking across all campaigns to avoid potential issues with email providers and improve deliverability.
Enable ESP Matching: Match your email-sending ESP (email service provider) to the specific ESP of your recipients across all campaigns, to increase the likelihood of emails landing in Inbox.
Always Send First Email as Text-Only: Send the first email of every campaign as plain text to improve deliverability and avoid spam filters. This applies to all campaigns in the workspace.
Server & IP Sharding and Rotation (SISR): SISR assigns dedicated IP groups to your account, adds an extra layer of isolation and protection to help maintain high deliverability. It's enabled automatically based on usage or included in the Light Speed Outreach Plan.
