Email deliverability determines whether your messages reach the inbox, get filtered to promotions, or land in spam.
For security and privacy reasons, there can't be a system that accurately identifies which emails landed in the lead's inbox and which went to their spam folder. However, we can measure and optimize the factors that influence deliverability.
Domain and sender reputation
Email authentication (SPF, DKIM, DMARC)
Content quality and spam triggers
List hygiene and engagement rates
Sending patterns and volume
Using Inbox Placement to Check Deliverability
Our Inbox Placement feature provides insights into where your emails are likely to land and provides detailed deliverability insights.
Placement rates – Probability of landing in inbox vs. promotions vs. spam
Blacklist status – Whether your domain or IP appears on spam blacklists
Spam triggers – Content elements that raise red flags
Email authentication – Verification of SPF, DKIM, and DMARC records
Overall email health – Combined deliverability score
Checking Your Deliverability Score
You can check the deliverability score in the campaign before sending:
Go to the Campaign -> Sequence editor
Click the 'Preview' button
Select the sending account
Click the 'Check deliverability score' button
Review the deliverability score and recommendations
Pro Tips for Maximum Deliverability
Configure all DNS records. Test your DNS records using "Test Domain Setup" in the Email Accounts dashboard
Keep your email content relevant and valuable to your leads. Avoid spam trigger words.
Use subject lines that accurately reflect the content of your email and avoid using misleading or clickbait subject lines.
Provide a clear and easy-to-find unsubscribe link in your emails to help reduce the number of spam complaints, or let the user know they can unsubscribe at any time by replying to you.
Remove inactive or invalid leads from your list to avoid bounces.
Conduct A/B testing and analyze the results to improve the effectiveness of your email campaigns.
Choose an email service provider that has a good reputation to ensure deliverability.