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Analytics features explained
Analytics features explained

How to use analytics to analyze the success of your campaigns

Marija Zivanovic avatar
Written by Marija Zivanovic
Updated over a week ago

The first thing you see when you open the Analytics tab is the overview of emails sent, open and link tracking and replies. Use the filtering options to view different campaigns: Active, Paused, and Completed.

Data range and custom range:

Hover the cursor over a specific date to get analytics for that date.

Total opens: number of all the times your email sequence has been opened, including follow-ups.

Unique opens: how many times your email has been opened for the first time.

*Note: We want to clarify that our reporting is done in UTC timezone, which is a standard practice among other providers in our industry. This is to ensure that the analytics numbers remain timezone-independent, especially for clients running campaigns in different time zones. However, we understand the need for real-time analytics in any timezone and we're currently working on implementing this feature in our roadmap.


Progress indicator - it shows the progress for every campaign.

If you hover over the indicator, more details are available:
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Analytics on a campaign level

Besides the general data in our analytics (Emails sent, Email opens, Replies - which do not include automatic replies) there are additional features Opportunities and Step analytics.

In the analytics, Contacted lead means these leads have received at least the first email in the sequence (i.e., the sequence has started for them).

Open rate- the number of leads who opened at least one email in the selected time range.

Click rate - the number of leads that clicked at least one link in your campaign.

The Opportunites feature allows you to track positive replies and attach a monetary value ($$) to it, so you can calculate how much money the campaign is bringing you.

Opportunities consist of leads with the following statuses:

  • interested

  • meeting booked

  • meeting completed (not closed)

  • closed

Set the lead value and when a lead is marked as interested in your Unibox, its value will be added to the count. Calculate the value by using this sheet:

Add the Ticket size (Life Time Value) and an Approximate conversion rate. This will calculate the monetary value and you can add it inside Instantly.

You will have an understanding of which campaigns are really working well so you can start optimizing those by buying more domains and sending accounts to scale it further.

Watch this video for more details.


Step Analytics allows you to measure the performance of your email sequences.

Based on the sequence performance you can make a decision if an additional step is necessary for your campaign, if it brings in new replies. If there are no replies for a certain step and you are seeing low open rates, you can pause it and assign its volume to the first step.

Analytics explained in our Youtube video

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