Link Tracking is a feature that helps monitor the number of leads that have clicked on a link within a campaign.
This click rate will then be available in the campaign analytics. However, please note that this count includes the number of leads who clicked the link, not the frequency of their clicks.
How to enable link tracking
To start tracking the link clicks, here are the steps:
Go to the Campaign --> Options tab.
Locate 'Open Tracking' and click the 'Link Tracking' checkbox to enable it.
The links in your email will be tracked. You can also see which link was clicked by visiting the Activity section.
Note: Once a prospect clicks on that link, it will be tracked with your Custom Tracking Domain, or if you don't have one - with the Default Tracking Domain.
We highly suggest you set up the custom tracking domain for better deliverability when tracking clicks or opens.
How to check leads who clicked on the links
To gain a more in-depth understanding, including identifying which leads clicked the link and how many times they did so, you have two options:
1. Activity Tab
This section provides a comprehensive view of the leads' activities, including which steps and links were clicked, and the sending accounts used.
Open the target campaign
Navigate to the Analytics tab
Scroll down to locate the Activity section
Create a filter to check Link Clicked logs
2. Leads Section
Here, you can check individual lead activities, including link clicks.
Open the target campaign
Go to the Leads tab and click the target lead
Navigate to the Activities section in the pop-up window
Check the Link Clicked logs
How to disable tracking for specific links
There is no need to add the code "?clicktracking=off" to system-generated unsubscribe links because they are not being tracked for clicks.
If you have more than one link in your email body and you don't want to track them all, you can disable tracking for specific links by adding a piece of code in the code view. The code to add is:
?clicktracking=off
Place it at the end of your link, so in the code view, it should look like this:
FAQ
Q: How do you calculate clicks in your Analytics?
A: We show the number of leads who clicked the link, not the frequency of their clicks. If you have one lead who clicked the link 3 times, we will show 1 and not 3
Q: I have enabled Delivery Optimization, what will happen with my links?
A: If the links in the email body are hyperlinked when sent, the URLs will be displayed without hyperlinks.
In this example, the Webinar link is being tracked, while the Facebook link has the tracking turned off.
This way, the tracking remains transparent and consistent, regardless of your delivery optimization settings.
Q: Am I able to track clicks if Delivery Optimization is enabled?
A: The Link Clicks Tracking feature is fully compatible with Delivery Optimization. When you have Delivery Optimization ON, you can still track Link Clicks.