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Link Tracking

Learn how to track link clicks in your campaigns

Updated today

Link Tracking monitors the number of unique leads who clicked on links in your campaign emails.

  • If 1 lead clicks the same link 3 times β†’ Shows as 1 click (not 3)

  • If 5 different leads click once each β†’ Shows as 5 clicks


How to Enable Link Tracking

Step 1: Set Up Custom Tracking Domain (Recommended)

Before enabling open tracking, set up a custom tracking domain for better deliverability. When a prospect clicks on your link, it will be tracked with your custom tracking domain, or if you don't have one, with the default tracking domain.

  • Go to the Email Accounts dashboard

  • Click on the email account

  • Navigate to the Settings section in the pop-up window

  • Scroll down to find the Custom Tracking Domain setting

Step 2: Enable Tracking in Your Campaign

  • Open your target campaign

  • Go to the Options section

  • Tick the 'Link Tracking' checkbox to enable it

  • Save changes


How to Check Link Clicked Activities

From Activity Tab

This section provides a comprehensive view of the leads' activities, including which steps and links were clicked, and the sending accounts used.

  • Open the target campaign

  • Navigate to the Analytics tab

  • Scroll down to the Activity section

  • Create a filter to check Link Clicked activities

  • Here, you can also see which link was clicked

From Leads Section

You can check link click activity for a specific lead here:

  • Open the target campaign

  • Go to the Leads tab

  • Click the target lead

  • In the pop-up window, go to Activities section

  • Check the Link Clicked logs


How to Check Leads Who Clicked Your Links

You can easily filter leads who clicked your links by status:

  1. Go to the Campaign - Leads tab

  2. Click the 'Filter' button

  3. Select 'Link Clicked' status

  4. View your filtered results


How to Disable Tracking for Specific Links

If you have more than one link in your email body and you don't want to track them all, you can disable tracking for specific links by adding a piece of code in the code view.

To disable tracking for any link in your email:

  1. Open your sequence editor

  2. Click "<> " to switch to the code view

  3. Add this parameter to the end of your link URL: ?clicktracking=off

  4. Example HTML:

    • Before (tracked):

      <a href="https://facebook.com/yourpage">Follow us on Facebook</a>
    • After (not tracked):

      <a href="https://facebook.com/yourpage clicktracking=off">Follow us on Facebook</a>

There is no need to add the code "?clicktracking=off" to system-generated unsubscribe links because they are not being tracked for clicks.


Link Display Format: Hyperlinks vs. Plain Text

Link tracking works with both hyperlinked and plain text URLs, but the display format depends on your deliverability settings.

If your links appear as plain text URLs instead of clickable hyperlinks, check these settings:

1: Advanced Deliverability Settings

Always send first email as text-only

  • Enabled: Hyperlinks in Step 1 of all campaigns are displayed as plain text URLs

  • Disabled: Preserves hyperlink formatting

To display hyperlinks:

  1. Go to Settings β†’ Advanced Deliverability

  2. Find "Always send first email as text-only"

  3. Disable this setting

  4. Save changes

2: Campaign Delivery Optimization

  • Send emails as text-only(no HTML)

    • When enabled, this sends all emails as plain text

    • Hyperlinks in all steps displayed as plain text URLs

  • Send first email as text-only

    • When enabled, this sends the first email as plain text

    • Hyperlinks in Step 1 displayed as plain text URLs

To display hyperlinks:

  1. Open your campaign

  2. Go to Options tab

  3. Find Delivery Optimization section

  4. Disable the text-only settings

  5. Save changes

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