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Zapier integration: Add a lead to Close CRM when marked as Interested in Instantly

Follow the tutorial to create a Zap: when a lead is marked as Interested, add it to Close CRM

You can use Zapier to automatically add a lead to Close CRM when it's marked as Interested in Instantly.

Step 1: Copy Your Zapier API Key from Instantly

In the Classic Frontend

In the New Frontend

  • Go to the Integrations tab.

  • Use the search bar in the Apps section to find the Zapier integration

  • Click "Copy API key"

Step 2: Configure Instantly Event

  • In your Zapier account, click on Create new Zap, select Instantly and New Event

  • Select Instantly account or connect it by pasting the Zapier API key.

  • In the Configure tab, select the campaign and for event type, choose 'Lead is marked as interested.'

  • Test the trigger. You can hover the cursor over the 'Event' to check the details and the reply text from the lead.

Step 3: Configure Close Event

  • Then click + to add Close and select event: Create Lead.

  • Sign in to your Close account to connect it with Zapier.

  • Map your fields.

Step 4: Test and Publish Your Zap

  • Run a test to make sure your Zap works and publish it.

  • Check your Close account to confirm if the test lead has been added.

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