Email Service Providers Matching is a feature that improves deliverability and helps people get better results. Watch a full video explanation here.
With this feature enabled, the system will try to match your sending inboxes with the recipient's inboxes (your Google accounts send emails to Google leads, Outlook accounts send emails to Outlook leads, etc).
If none of your mailboxes match the prospect's mailboxes, the campaign will proceed as normal.
Scenario 1:
If the lead's email is from Outlook
You have at least one Outlook sending account
The system will wait to match the lead with an Outlook sender.
Scenario 2:
If the lead's email is from Outlook
You only have Gmail accounts connected
The system will not wait but proceed using a Gmail account.
Enable ESP matching at the campaign level
This feature may impact the sending volume, as the campaign will wait for an account from a matched provider to become available. You may expect a decrease in the sending volume.
We suggest you add more sending accounts from different email service providers to take full advantage of this feature.
You can enable Email Service Provider Matching in the campaign by following these steps:
Open the target campaign
Go to the Campaign Options tab.
Select Advanced Options -> Provider Matching.
You can create custom ESP routing rules to select which ESP sends or does not send emails to which recipient ESPs.
Enable ESP matching at the workspace level
You can also enable Email Service Provider (ESP) Matching for all campaigns in the workspace by following the steps below:
Go to the Advanced Deliverability setting
Enable ESP Matching
This setting will match your email-sending ESP (email service provider) to the specific ESP of your recipients across all campaigns, to increase the likelihood of emails landing in the Inbox.
FAQ
Q: What will happen if none of my mailboxes match my lead’s mailboxes?
A: No worries, if none of your mailboxes match your prospect's mailboxes, the campaign will go out as normal.
Q: What happens if only 1 inbox matches 80% of your leads’ inboxes (Google for example)
A: If only 1 inbox matches 80% of your leads' inboxes, the campaign needs to wait for the 1 account to be available for 80% of the leads. As for the remaining 20%, even if there is no match, the campaign will work still as usual.
Q: How can we make sure that the maximum number of new leads is still met, as we are not aware of the number of Google or Outlook boxes?
A: It might impact the sending limit if the campaign waits for an account from a matched provider to become available.