Email Service Providers Matching is a feature that improves deliverability and helps people to get better results.
With this feature. it will try to match the users sending inboxes with the recipient's inboxes (your Google accounts send emails to Google leads, Outlook accounts send emails to Outlook leads, etc).
Watch a full video explanation by Email Service Providers Matching by clicking the link.
You can activate Email Service Provider Matching by following these steps:
Open the target campaign
Go to the Campaign Options tab.
Select Advanced Options -> Provider Matching.
You can create custom ESP routing rule to select which ESP sends or does not send emails to which recipient ESPs.
This feature may impact the sending volume, as the campaign will wait for an account from a matched provider to become available. You may expect a decrease in the sending volume.
We suggest you add more accounts from different email service providers to take full advantage of this feature.
FAQ
Q: What will happen if none of my mailboxes match my lead’s mailboxes?
A: No worries, if none of your mailboxes match your prospect's mailboxes, the campaign will go out as normal.
Q: What happens if only 1 inbox matches 80% of your leads’ inboxes (Google for example)
A: If only 1 inbox matches 80% of your leads' inboxes, the campaign needs to wait for the 1 account to be available for 80% of the leads. As for the remaining 20%, even if there is no match, the campaign will work still as usual.
Q: How can we make sure that the maximum number of new leads is still met, as we are not aware of the number of Google or Outlook boxes?
A: It might impact the sending limit if the campaign waits for an account from a matched provider to become available.