Personalized lines

How to use variable for personalization

Marija Zivanovic avatar
Written by Marija Zivanovic
Updated over a week ago

Adding Personalization To Your Lead List Using Instantly

Personalized lines can be a great way to improve reply rates and increase positive reply rates. Whether you choose to create these lines manually or through the use of an AI generator, it is important to prioritize the time you are spending on the project to get the most out of it.

We understand that navigating the different steps it takes to to add personalized lines to your lead list can be confusing, so our team has put together this guide to help you out every step of the way.

Step 1: Prepare a lead list in Google Sheets or Excel and add a column named Personalization.

The first step is to prepare a lead list in a spreadsheet format and add a column named Personalization. This column will be where the personalized lines that you create will be stored.

Step 2: Write your personalized lines manually or use an AI generator

There are many ways you can go about creating personalized lines. You can write them manually or use an AI generator, depending on your preference and time availability. Here is an example of a personalized line created with an AI generator:

It may be helpful to try out a few different options and see which works best for your business.

Step 3: Upload the lead list to your Instantly campaign.

Once your list is prepared and you have chosen which personalization lines to use, you will need to upload it to your Instantly campaign. Instantly will detect the Personalization column and attribute the {{Personalization}} tag to it.

Step 4: Insert the {{Personalization}} variable in your body copy.

When it comes time to actually use the personalized lines in your emails, you will need to insert the {{Personalization}} variable in your body copy. Doing this will allow the personalized lines you have created to display in your emails.

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