When you upload your CSV, Instantly will automatically detect the columns of your file and attribute a variable for each of these variables are firstName, lastName, companyName, email, etc. Watch the full video walkthrough by clicking the link here.
You can use the drop-down menu to attribute the right variable to each column in the file.
Predefined variables: The predefined variables include Email, First name, Last name, Job title, Company name, Personalization, Phone, Website, Location, and LinkedIn. The Email column should be mapped to the predefined 'Email' variable.
Custom variable: For personalized columns, map them as 'Personalization' or 'Custom variable'.
Do Not Import: For columns that you don't need to import to the campaign, map them as 'Do Not Import'.
For example, if you have a column with Country, you can upload that as a Custom Variable, which you can later use in the copy as {{Country}} to dynamically insert the country of each contact.
Upload the file
Map the Country column as a Custom variable
After uploading the leads to the campaign, the variable {{Country}} and other custom variables you uploaded will show up as options when clicking Variables in the bottom editor bar.
Simply select the custom variable you want to use from there.
Variable in the subject line
To insert a variable into the subject line, click on the bolt icon next to the top-right Preview button.
Variable in the email body
To insert a variable into the email body, click on the 'Variable' button in the editor bar
