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Getting started with Sequences section

The Sequences section in your campaign is where you create and edit the emails your leads will receive. Here you can build multi-step email sequences, test different versions, and customize your messaging.


Managing Steps

  • Add variant: Test different subject lines and email copy to find the best performers. Learn more details here.

  • Send next message in X days/hours/minutes: Set the time to wait before sending the next step. Learn more details here.

  • Add step: Add a follow-up step to your sequence.

  • Previous email's subject: Leave the subject line in follow-up steps empty to use the same subject line from the previous step.


Composing Emails

  • Subject line: Enter your subject line, or leave it empty on follow-up steps to automatically carry over the subject line from the previous step. Learn more details here.

  • Email body: Compose the email body

  • Preview: See how your email will appear in the lead's inbox, or send a test email to yourself.

  • Lightning icon: Insert variables into the subject line


Editor Toolbar

The toolbar gives you access to formatting, AI tools, templates, and more.

  • Save: Save your email, or click the arrow to save it as a reusable template.

  • AI tools:

    • AI Sequence Writer: Generate emails based on your offer details, target audience, case studies, and the number of steps required.

    • AI Spintax Writer: Automatically add Spintax to your email copy with one click.

    • AI Spam Words Checker: Scan your copy for spam trigger words and get replacement suggestions.

  • Templates: Browse Instantly email templates or create your own templates.

  • Variables: Insert variables to dynamically personalize your email content. Learn how to create and use variables here.

  • Text formatting: Adjust font style, size, and formatting.

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