You can include a different image for each lead based on a custom variable in your file.
Step-by-Step Guide
Step 1: Prepare Your File
Create a new column in your file
Name it
ImageURLAdd a unique image link for each lead in this column
Step 2: Host Your Images on Google Photos
Upload your image to Google Photos
Click Share -> Create link
Copy the shared link
Go to this website to generate an embed link
Paste your Google Photos link in the "Google Photos Link" field
Click "Generate Embed Code"
Copy the "Direct Image link" that appears
Add this Direct Image link to your CSV in the ImageURL column for the corresponding lead
Repeat for each unique image
Step 3: Upload Your CSV to Instantly
Download your completed CSV file
Upload it to the campaign
When mapping columns, select "Custom variable" for the ImageURL column
Step 4: Add the Image Variable to Your Sequence
Insert a Placeholder Image:
Go to your sequence editor
Click the "+" button
Click "Insert Image"
Add any image (this is just a placeholder to generate the HTML code)
Switch to Code View
Replace the Image URL with Your Variable:
Find the image code (look for the
<img>tag)Locate the
src="..."partReplace the entire URL inside the quotes with
{{ImageURL}Do NOT add a
#symbol before{{ImageURL}
Original Link:
Step 5: Preview Your Images
Switch out of Code View
The image may appear broken in the sequence editor -> This is normal
Click "Preview" to see the actual personalized images
Send a test email to verify images display correctly
Why Images Might Not Work
If your image doesn't display after following these steps, check these two settings:
1. Delivery Optimization Setting
Go to your campaign's Options section
Make sure "Delivery Optimization" is disabled
Send emails as text-only(no HTML)
When enabled, this sends all emails as plain text
This feature strips images from all steps
Send first email as text-only
When enabled, this sends the first email as plain text
This feature strips images from Step 1
2. First Email Text-Only Setting
Go to Advanced Deliverability settings
Make sure "Always send first email as text-only" is disabled
This feature strips images from Step 1 across all campaigns
