Skip to main content

Managing Bounced Leads

What happens to the leads with "bounced" status

When a lead bounces, Instantly automatically stops all follow-up emails to protect your sender reputation.

You can follow these steps to prevent bounced leads from being contacted in future campaigns:

Step 1: Filter Bounced Leads

In the Campaign

  • Go to the cold outreach Campaign -> Leads tab

  • Click on the Filters button

  • Select 'Lead status -> Bounced' status

In the Leads tab

  • Go to the Leads tab

  • Click "Lists" or "Campaigns"

  • Select your target list or campaign

  • Click on the Filters button

  • Select 'Lead status -> Bounced' status to view bounced leads in the target list or campaign

In the CRM

  • Go to the CRM -> Leads

  • Click the Filters button

  • Select Lead status → Bounced to view bounced leads across your workspace

  • You can also select a specific campaign or list to filter the bounced leads


​View Bounced Leads from Analytics (Recommended)

  • Go to your Campaign

  • Click the Analytics tab

  • Scroll down to locate Bounces

  • Review bounce types (Hard, Soft, Unknown) and reasons

  • Click "View" to inspect a specific bounced lead

Step 2: Download Bounced Leads

  • Select the filtered leads:

    • Tick individual checkboxes

    • Or click "Select all results" to select all bounced leads

  • Click "Row actions -> Download selected"

Step 3: Add Bounced Leads to Blocklist(Optional)

Prevent these emails from being contacted in any future campaign.

  • Go to Settings → Blocklist

  • Click "Import"

  • Select the downloaded bounced leads CSV

  • Ensure the column with email addresses or domains is selected under Column name

  • Confirm upload

  • Follow the detailed steps here

These email addresses will be automatically excluded from all future campaigns.

Did this answer your question?