Before launching your campaigns, please make sure that all the leads have been verified, as a high bounce rate may have a negative impact on your sender's reputation.
The email gets hard bounced and fails to get delivered permanently if it has been sent to a non-existent address. All these addresses should be removed from the list so that your sender's reputation does not get affected due to poor email deliverability.
Instantly offers you an easy-to-use option for email verification. You can purchase Instantly Credits to verify your leads: 0.25 Instantly credits can verify 1 lead
Verify leads in the campaign
If you're in the campaign, there are two ways you can use Instantly to verify leads. Leads should be added for verification BEFORE the campaign is launched:
1. Bulk verify: When uploading the CSV lead file, check "Verify leads" before clicking Upload all. The verification process will start soon after, and please ensure you have sufficient Instantly Credits to verify leads.
2. Individual verification: This method is used when you've already uploaded the leads. Select the leads that you want to verify from the leads tab, and click on the "Verify leads" button in the top right corner.
Verify leads in the CRM
If you're in the CRM section, you can follow the steps below to verify leads:
Navigate to CRM -> Lists or Campaigns
Open the target list or campaign in the CRM
Click on the Enrich & AI option
Select Verification to validate emails.
Verification status
Leads that are being verified will have the status "In verification queue" when you check your leads in the campaign:
Invalid and Risky leads will not be contacted by default:
You can enable this option by navigating to Campaign - Options to contact Risky emails.
How to remove Invalid/Risky emails
To free up space for uploading new leads, you can create a filter to remove invalid or risky emails after verification. Here are the steps:
Navigate to the Leads section of the campaign
Use Filter --> All statuses
Select Risky or Invalid status
Select all leads in this filter, remove or download Risky or Invalid leads if needed
