The Opportunities feature allows you to track positive replies and attach a monetary value ($$) to it, so you can calculate how much money the campaign is bringing you.
Opportunities consist of leads with the following statuses:
interested
meeting booked
meeting completed (not closed)
closed
Set the lead value and when a lead is marked as interested in your Unibox, its value will be added to the count.
Calculate the value by using this sheet:
Add the Ticket size (Life Time Value) and an Approximate conversion rate. This will calculate the monetary value and you can add it inside Instantly.
You will have an understanding of which campaigns are really working well so you can start optimizing those by buying more domains and sending accounts to scale it further.
Watch this video for more details.