Personalized lines can be a great way to improve reply rates by making each email feel individually written. You can create them manually or use an AI generator
Step 1: Prepare Your Lead List
Open your lead list in Google Sheets or Excel.
Add a column named "Personalization". This is where your personalized lines will be stored.
Step 2: Write Your Personalized Lines
Fill in the Personalization column for each lead.
You can write lines manually or use an AI generator, depending on your preference and time availability.
Consider testing a few different approaches to see what resonates best with your audience.
Step 3: Upload the Lead List
Upload your prepared list to your Instantly campaign.
During upload, map the personalization column using the "Personalization" option in the dropdown menu.
If you have multiple personalized columns, map the additional ones as "Custom variable"
Step 4: Insert the Variable into Your Email
In your email body, insert the
{{Personalization}}variable (or your custom variable name) wherever you want the personalized line to appear.Each email will automatically populate with the corresponding line from your lead list.
Preview or send a test email to confirm the variable is working correctly before launching your campaign.
Step 5: Preview Your Email
Click "Preview" to see the personalized lines for selected leads or sending accounts.
Try our AI prompt feature to automatically generate personalized lines for your leads.