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Personalized lines

How to use variable for personalization

Updated this week

Personalized lines can be a great way to improve reply rates and increase positive reply rates. Whether you choose to create these lines manually or through the use of an AI generator, it is important to prioritize the time you are spending on the project to get the most out of it.

To add personalized lines, please follow these steps:

  1. Prepare a lead list in Google Sheets or Excel and add a column named Personalization

    The first step is to prepare a lead list in a spreadsheet format and add a column named "Personalization". This column will be where the personalized lines that you create will be stored.

  2. Write your personalized lines manually or use an AI generator

    There are many ways you can go about creating personalized lines. You can write them manually or use an AI generator, depending on your preference and time availability. It may be helpful to try out a few different options and see which works best for your business.

  3. Upload the lead list to your Instantly campaign

    Once your list is prepared and you have chosen which personalization lines to use, you will need to upload it to your Instantly campaign. Map the Personalization column as a custom variable when uploading the list so you can use the {{Personalization}} variable in your email.

  4. Insert the {{Personalization}} variable in your body copy

    When it comes time to use the personalized lines in your emails, you will need to insert the {{Personalization}} variable in your body copy. Doing this will allow the personalized lines you have created to be displayed in your emails.

Try our AI prompt feature to generate personalized lines for your leads in bulk directly in the campaign.

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