With Lead Finder, you get:
Database of 450M+ verified B2B Leads
50M+ local businesses and 55M+ creator profiles
Filters including keywords and lookalikes
Waterfall Work Email Enrichment with 5+ providers
Full profile enrichment (Company description, headcount & more)
Job posting, News, Technology & Funding enrichment, and more
Live buying signals on 85% of companies
Access to 5 Major LLMs (OpenAI, Anthropic & more)
Use your own LLM API key
100+ Community AI Templates
Export to major CRMs & Outreach providers
There are no complex workflows, just search, enrich, and add to the campaign.
Find People
1. AI Search
Type searches: Type your ideal lead description (e.g. “Founders of SaaS companies in New York with 50–100 employees”) in the search bar.
Start from AI lead suggestions: Our AI proactively suggests leads based on your business details. Click the recommended filters to view suggested leads.
Start from Companies: Click + in the search bar to get the 'Start from Companies' option to pull company data from these integrations. The provider searches its own database and returns matching companies. You pay per company returned, once. The result is saved to your lists.
Store Leads: 5 credits per company
TheirStack: 2 credits per company
The Swarm: 2 credits per company
A-Leads, BuiltWith, Diffbot, DiscoLike, FullEnrich, and RocketReach: No credits used, but runs against your own API key.
Upload a CSV: Click + in the search bar to get the 'Upload a CSV option' to upload a file of domains or company names for enrichment.
Only the 'Website' and 'Company name' are needed internally to identify a company. Other lead data are not imported through this flow.
If you want to upload full lead details (like email, first name, job title) to a campaign, please follow this guidance.
2. Manual Filters
Available Filters:
On the left-hand side, you can filter manually by job title, industry, location, revenue, tech stack, keywords, and more.
Job titles: Include or exclude job titles. You can also filter by Management level + Department.
Location: Include or exclude locations.
Industry: Include or exclude industries
Business type: Include or exclude business type
Customer type: Include or exclude customer type
Keywords: Include or exclude keywords
Employees: Filter leads by employee size. You can customize employee count.
Revenue: Filter leads by revenue.
Lookalike domain: Use the Lookalike domain if you want the results to be similar to the domain you entered.
Domains: Enrich domain lists. You can upload domains using CSV or Google Sheets.
Website Visitors: Connect your website and see who is visiting your website and search people at those companies.
Job Listings: Search for companies looking to hire specific job roles. You can apply Include or Exclude filters.
Name: Filter leads by name
Company name: Include or exclude certain company names.
Technologies: Scan the technologies present on a website. Use it to target companies that use some of your competitors' services.
Signals: Identify leads based on social activity, buying intent, growth signals, or company activity
News: Filter leads by Recent headlines or media mentions
Funding type: Filter leads by funding status
Lead Quality Filters(Available on the Hyper Credits or Agency Bundle plan):
Skip over-contacted leads: Exclude leads that have been over-contacted.
Never been emailed: Only leads nobody on Instantly has ever contacted. A genuinely untouched audience.
Has replied to a cold email: Only leads who have replied to a cold email from the last 2 months. The strongest intent signal we hold.
Settings:
Skip already owned: Prevents Lead Finder from returning leads that your workspace has already searched for. If it's not enabled, leads you already searched will display the 'Acquired' status.
One lead per company: Generate only one lead from each company.
Load icon at the bottom: Load all saved searches
Save icon at the bottom: Save searches to easily apply the same filters
3. Enrich Leads
Once search results appear, you'll get a preview of the first 50 results. Lead Finder doesn't support manual selection of individual leads or pagination.
Click 'Convert into leads' to get all of them.
Choose the Number of Leads to Find Emails
While you can’t select leads manually, you can choose how many leads to enrich.
In the Convert leads field, click the dropdown
Select the number of leads you want to convert. The available options are 100, 500, 1,000, All we find, or Custom.
Select Enrichment Type
Under Include, select your preferred enrichment types:
Default: Email + company details(2 credits per lead).
You can disable Company details to enrich Work Email only (1.5 credits per lead on average) as needed.
Alternatively, click Customize to manage enrichment types and review the sample information after enrichment.
Verified Work Email(1.5 credits/lead on average): Enrich leads with the work email, name, job title, company name, location, LinkedIn URL.
Only charged when we find an email
1 credit for a verified email found by Instantly
2 credits for a verified email sourced from data partners
Click the 'Edit order' icon to customize the waterfall enrichment providers.
Fully Enriched Profile(0.5 credits/row): Enrich leads with contact summary, contact headline, job level, department, company industry, company subindustry, company size, company description, company website, company domain, and number of LinkedIn connections.
AI Enrichment(custom credits/row): Generate custom columns with AI to write emails, research companies, summarize profiles, and more.
Save Leads to a List or Campaign
Under Save to, choose where you want to save your leads.
Default: Leads will be automatically saved to a newly created list, where you can review them in Leads before adding them to your campaigns.
Existing list: Select an existing list to save the leads there.
Send to a campaign: Click Send to a campaign instead to send the leads directly to a campaign.
Review the estimated credit cost per lead at the bottom, then click Find X leads – Estimated Credits Usage to start the enrichment process.
4. View Enriched Leads
Once enrichment is complete, you can access your leads based on the destination you selected.
Saved to a list: Go to Leads -> Lists to view your enriched leads. Click Move to Campaign to add these leads from the list to a campaign.
Sent to a campaign: Your enriched leads will be added directly to the selected campaign.
To enrich additional lead details, click Enrich & AI. Learn more details here.
Find Local Businesses
Switch to the Local section to discover local businesses by category, location, and reviews.
1. AI Search
Describe the business you want to reach in the search bar.
Click the suggested AI searches
Interactive map search
2. Manual Filters
On the left-hand side, you can apply filters manually to narrow down the results.
Category: Filter local businesses by typing the category
Location: Filter local businesses by location. You can adjust the Radius
Rating: Filter local businesses by ratings
Reviews: Filter local businesses by reviews
Number of locations: Filter local businesses by the number of business locations
Keywords: Filter local businesses by keywords
Website: Filter local businesses by website
Opened: Filter local businesses by how long they’ve been in business
Data updated: Filter local businesses by when their data was last updated
3. Enrich Businesses
Once search results appear, click 'Get these businesses' to enrich businesses with company name, work email, website, category, address, city, state, rating, number of reviews, and phone number when available.
In the Convert leads field, click the dropdown to select the number of leads you want to convert. The available options are 100, 500, 1,000, All we find, or Custom.
Under Save to, choose where you want to save your leads.
Default: Leads will be automatically saved to a newly created list, where you can review them in Leads before adding them to your campaigns.
Existing list: Select an existing list to save the leads there.
Send to a campaign: Click Send to a campaign instead to send the leads directly to a campaign.
Review the estimated credit cost per lead at the bottom, then click Find X leads – Estimated Credits Usage to start the enrichment process.
2 credits per lead
Only charged when we find an email
4. View Enriched Businesses
Once enrichment is complete, you can access your leads based on the destination you selected.
Saved to a list: Go to Leads -> Lists to view your enriched leads. Click Move to Campaign to add these leads from the list to a campaign.
Sent to a campaign: Your enriched leads will be added directly to the selected campaign.
To enrich additional lead details, click Enrich & AI. Learn more details here.
Find Creators
Switch to the Creators section to discover creators for partnerships across Instagram, TikTok, and YouTube.
1. AI Search
Type searches: Enter your ideal lead description in the search bar.
Suggested searches: Click suggested filters to find creators.
2. Manual Filters
On the left-hand side, you can apply filters manually to narrow down the results.
Platforms: Switch between Instagram, TikTok, and YouTube.
Followers: Filter creators by follower number
Location: Filter creators by location
Minimum engagement: Filter creators by engagement rate
Audience location: Filter creators by their audience's location
Languages: Filter creators by the languages in their content
Creator: Filter creators by name
Average views: Filter creators by their average video views
Hashtags: Filter creators by hashtags used in their content
Bio keywords: Filter creators by keywords in their bio
Audience age: Filter creators by their audience's age range
Audience gender: Filter creators by their audience's gender
Creator gender: Filter creators by gender
Audience language: Filter creators by the languages spoken by their audience
Posted within days: Filter creators based on how recently they posted content
Minimum follower growth: Filter creators by minimum follower growth
Minimum authenticity: Filter creators by audience authenticity score
Creator age: Filter creators by age
Verified account only: Show only verified creator accounts
Skip already owned: Prevents Find Creators from returning creators that your workspace has already searched for. If it's not enabled, creators you already searched will display the 'Acquired' status.
3. Enrich Creators
Once search results appear, select creators individually or bulk select all results, and click 'Convert into leads'.
Under Include, select your preferred enrichment types:
Default: Email only (25 credits per creator)
You can enable Audience insights(+35 credits per creator) or Brand collaborations(+15 credits per creator) as needed.
Alternatively, click Customize to enable or disable the enrichment options:
Verified contact email: Required, 25 credits per creator. Only charged when we find an email.
Audience insights: Optional, +35 credits per creator
Brand collaborations: Optional, +15 credits per creator
Under Save to, choose where you want to save your leads:
Default: Leads will be automatically saved to a newly created list, where you can review them in Leads before adding them to your campaigns.
Existing list: Select an existing list to save the leads there.
Send to an agent: Click Send to an agent instead to send the leads directly to the AI Partnership Agent
Review the estimated credit cost per lead at the bottom, then click Find X leads – Estimated Credits Usage to start the enrichment process.
4. View Enriched Creators
Once enrichment is complete, you can access your creators based on the destination you selected.
Saved to a list: Go to Leads -> Lists to view your enriched creators.
Click Move to Campaign to add these creators from the list to a campaign.
Click Actions -> Share link: Generate a private review link for this creator list. Anyone with the link can open and comment on it.
Click Enrich to enrich Audience insights(Optional, +35 credits per creator).
Sent to an agent: Your enriched creators will be added directly to the newly created AI Partnership Agent.
Understand Credits System
The exact number of credits used will depend on the action. Here are the plans with the new credit system(Full breakdown of Credits plan here):
Nano Credits plan: 150 credits ($9/month)
Growth Credits plan:
Tier 1: 1,500 credits ($47/month)
Tier 2: 2,000 credits ($77/month)
Supersonic Credits plan:
Tier 1: 5,000 credits ($97/month)
Tier 2: 7,500 credits ($147/month)
Hyper Credits plan:
Tier 1: 10,000 credits ($197/month)
Tier 2: 20,000 credits ($300/month)
Tier 3: 45,000 credits ($500/month)
Tier 4: 100,000 credits ($997/month)
Tier 5: 150,000 credits ($1,400/month)
Tier 6: 200,000 credits ($1,700/month)
Each Credits add-on(available with Hyper Credits plan): 50,000 credits ($425/month)
View Your Current Credits Balance
Go to the Billing -> Data Credits tab
Review your credit balance(Remaining credits/Total credits allocation)
Example: If the tab shows "1,000 out of 1,500 credits," you're on the Growth Credits monthly plan (1,500 credits allocation) with 1,000 credits remaining.
Note: All sub-workspaces automatically share your Hyper Credits plan.
FAQ
1. How many leads can I find?
Lead Finder taps into 450M+ B2B contacts, 50M+ local businesses, and 55M+ creator profiles, and runs real-time enrichment across 5+ providers to maximize your results.
2. What’s included in each lead?
People: You get the work email, name, job title, company name, location, LinkedIn URL. If the Fully Enriched Profile is enabled, you’ll also get additional information, including the contact summary, contact headline, job level, department, company industry, company subindustry, company size, company description, company website, company domain, number of LinkedIn connections, and more.
Local Businesses: You get the company name, work email, website, category, address, city, state, rating, number of reviews, and phone number when available.
Creators: You get the creator’s name, profile URL, email, number of followers, engagement rate, average views, recent content, number of posts per month, average likes, average comments, and audience insights when enabled.
3. Do I need to verify the leads?
No. The contact data is verified and ready to use. You can send it directly to your Instantly campaign, use AI agents to automate outreach, or export it to available providers.
4. What is waterfall enrichment?
If one provider can’t find an email, Lead Finder automatically tries the next. This means more verified leads per search.
5. Can I use AI for outreach?
Yes. You can run personalization prompts using company context to write custom outreach or use AI Agents to automate your outreach.
6. Does Local Businesses work in every country?
It works in many countries. You can search your city in the Local section of Lead Finder to see what's available. The interactive map shows how many businesses are in that area before you spend any credits.
7. How many credits does each action use in Lead Finder?
Credits are only charged in Lead Finder when we find an email. Searching is free. Learn more details about the Data Credits System.
Find people
Verified work email: 1.5 credits per lead on average
Fully enriched profile: 0.5 credits per lead
AI Enrichment: ~0.5 credits per row
Find Creators:
Verified contact email(Required, 25 credits per creator)
Audience insights(Optional, +35 credits per creator)
Brand collaborations(Optional, +15 credits per creator)
Find Local Businesses: 2 credits per business