The Delivery Optimization feature strips all HTML formatting in your email copy, and it improves deliverability because your cold emails will be sent as text only.
There are two important reasons why you might want to send your emails as text only using the delivery optimization feature:
Optimize Delivery: HTML emails are a red flag for spam filters. There is a higher chance of your HTML email being marked as spam than a plain-text email.
Not all clients can read HTML: Some browsers, and email clients or devices, are not able to open images and can't handle HTML. Since a variety of email clients have the option to only receive the text version of an email, a properly written and formatted text email will work much better than an HTML equivalent. Also, some people see HTML emails as a security and privacy risk and may choose not to load any images.
Delivery Optimization feature
To enable the Delivery Optimization feature in the campaign, please follow the steps below:
Go to the Campaign --> Options tab.
Scroll down, and you will find Delivery Optimization.
Enable Send all emails as text-only or Send first email as text-only
Activate them by checking the box and hitting the Save button.
Once enabled, any images in the email will be removed. HTML links will also be disabled, and the URL will show beside the text it is supposed to be linked to.
Hyperlinks will look like this:
Instead of this:
Note: The delivery optimization feature not only removes the HTML styling but also disables open tracking.
Always Send First Email as Text-Only feature
You can enable the Always Send First Email as Text-Only setting to send the first email of every campaign in this workspace as plain text to improve deliverability.
Here are the steps to enable this feature:
Go to the Advanced Deliverability setting
Enable Always Send First Email as Text-Only. This setting applies to all campaigns in the workspace.
