If your campaign analytics appear incorrect or aren't displaying, follow this troubleshooting guide.
Check Time Range
Analytics may appear empty or incomplete because you're viewing a narrow time range that doesn't include sending activity. Make sure your selected time range includes when:
Campaign was launched
Emails were actively being sent
To view complete analytics:
Look at the Date filter in the Analytics section of the campaign
Review the current selected time range
Select a longer period: Last 3/6 months
Example:
Campaign launched February 1st
Viewing analytics for "Last 7 days" on March 10th
February data won't show. You can extend the range to "Last 3 months"
Understand Metrics
The "Sequence Started" metric reflects only Step 1 emails sent in this campaign, not follow-up emails. It can display 0 if only follow-up emails were sent during the selected time range:
Step 1 emails were sent earlier (outside the selected date range)
Only follow-up steps are sent
Solution:
Check the "Total Sent" metric to see the total number of emails sent in a campaign, including both Step 1 and follow-up emails.
Extend the date range to include when Step 1 emails were sent.
The Reach column on the Engage page also reflects the total number of emails sent from a campaign.
Campaign Not Sending
If no emails have been sent from the campaign, the analytics will be empty. You can view real-time sending activities here:
Go to the Analytics section of the campaign
Scroll to the "Activity" section
Look for recent sending activities
If the activity shows recent sending activities but the data is not updated in the Analytics section, it could be a caching issue. Try force refreshing the page to view the updated analytics.
If the activity is empty, the campaign hasn't sent any emails yet. If your campaign should be sending but isn't:
Is the campaign launched (not paused or draft)?
Are sending accounts assigned to the campaign?
Is it within the campaign schedule?
Do you have leads in the campaign?
